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Nvidia shook up the enthusiast GPU market last month when it launched its most affordable Kepler offering yet. At $299, the GeForce GTX 660 Ti was $100 cheaper than the GTX 670, while being just 13% slower. Likewise, the GTX 660 Ti was faster and more power efficient than the competing Radeon HD 7870, despite matching it on price.
Ever eager to keep AMD on its toes, Nvidia continues its push into the mid-range market with a Kepler-based card that is expected to retail for about $230 -- right in-between AMD's Radeon HD 7850 and 7870. The GTX 660 is based on the new 28nm GK106 that nonetheless keeps all the key innovations introduced by the GTX 680.
Although nothing used to match the GeForce GTX 670's price-to-performance ratio, its $400 entry fee remained a steep one. Gamers who wanted to spend less were left with the $230 HD 7850, the $300 HD 7870 or a card from Nvidia's last-gen lineup. Naturally, it would only be a matter of time before Nvidia tried to fill this gap with tons of hearsay about a GeForce GTX 660 Ti in the pipeline for a mid to late summer launch.
Well, we're here and the rumors proved true: Nvidia's new GeForce GTX 660 Ti has its crosshairs set on the HD 7870. Assuming it's priced competitively, the GTX 660 Ti seems like it could put a real hurting on AMD's offering, as it features the same DNA as existing Kepler products and boasts the same number of CUDA cores and texture units as the GTX 670.
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