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Survey: Negative online reviews change 80 percent of shoppers’ minds

Survey: Negative online reviews change 80 percent of shoppers’ minds
  • Posted August 30, 2011, 3:30 PM by Shawn Knight | Filed in The Web
  • A new survey finds that four out of five consumers have reversed purchase decisions based on negative reviews found on the net. The study comes from market analysis firm Cone Inc.’s 2011 Cone Online Influence Trend Tracker.

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