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Culture Smash: Why Is PC Gaming in Japan So Niche?

Culture Smash: Why Is PC Gaming in Japan So Niche?

Cold rain drizzles outside. Inside, everything is pink, round, and frilly. The first floor of this otaku (geek) retailer is plastered with release info for new PC games—adult PC games. The shop is located in Den-Den Town, Osaka's geek and gaming district, on a street known as "Ota Road", short for "otaku road". It's easy to stumble into shops like this and find an array of dating games, some of which are erotic.

The vast majority of these games are not exactly mainstream in Japan, but their presence is palpable in a geek neighborhood like this. But what Western gamers think of PC games—the games from developers like Valve and Blizzard—aren't. It's not that those Western PC games don't exist; they just don't smack you in the face.