Mobile Software Google gives Android a makeover with updated logo and alternative bugdroids The mascot has some interesting new looks By Rob Thubron, September 6, 2023, 7:15 AM
Hardware Tech Culture Intel announces biggest processor rebranding in 15 years ahead of Meteor Lake launch Bye-bye, i By Rob Thubron, June 15, 2023, 8:00 AM 61 comments
Hardware Intel will rebrand Core processors starting with Meteor Lake Recent leaks suggest "Ultra" moniker will be part of the new product naming convention By Adrian Potoroaca, May 2, 2023, 9:47 AM 7 comments
Hardware The Crucial Ballistix memory brand is dead A kick in the Ballistix for PC gamers By Rob Thubron, February 17, 2022, 5:15 AM 10 comments
Hardware Mobile Qualcomm is changing the Snapdragon branding ahead of next flagship SoC announcement Snapdragon brand will now be separate from Qualcomm, except on a few rare occasions By Joao Silva, November 22, 2021, 3:29 PM
Tech Culture Gaming Bandai Namco is rebranding itself next year; fans don't care for the change The new logo is supposed to represent a new company purpose By Cal Jeffrey, October 1, 2021, 1:18 PM 12 comments
The Web Industry Facebook wants you to know it owns Instagram and WhatsApp with new "from Facebook" branding "From Facebook" with love By Adrian Potoroaca, August 3, 2019, 11:07 AM 8 comments
Industry Mozilla asks public's opinion on potential new Firefox logos The company wants to know what you think By Rob Thubron, July 31, 2018, 7:06 AM 14 comments
Google Apple Apple and Google brand reputations fall drastically in annual survey Amazon and Tesla remain in good standing By Greg Synek, March 13, 2018, 8:55 AM
Industry Amazon now sells more than 1,500 products under its AmazonBasics house brand One of Amazon's many store brands By Shawn Knight, December 18, 2017, 1:14 PM
Tech Culture Syfy channel is rebranding with a renewed focus on science fiction Adds two new original series, Krypton and Happy! By Shawn Knight, May 11, 2017, 4:00 PM 14 comments
Gaming Tech Culture A majority of Americans have never heard of PS4 Pro or Xbox Scorpio Intent to purchase is down for the new consoles as well By Cal Jeffrey, May 11, 2017, 12:00 PM 33 comments
Hardware AMD Radeon RX 500 GPUs are reportedly Polaris rebrand, coming in April By Tim Schiesser, March 1, 2017, 7:30 PM 32 comments
Industry Apple Apple edges out Google as the world's most valuable brand for the fourth consecutive year By Rob Thubron, October 5, 2016, 12:45 PM
Mobile Google Reports suggest Google has killed Nexus phone branding By Tim Schiesser, August 30, 2016, 8:15 PM
Industry Gaming Nordic Games resurrects THQ name as it rebrands itself THQ Nordic, is working on 13 new titles By Rob Thubron, August 12, 2016, 2:00 PM 9 comments
Industry Electronics Amazon to expand Dash button program with dozens of new brands, report claims By Shawn Knight, June 27, 2016, 12:00 PM
Industry The Web Facebook is spending loads of money to get celebrities to use its livestreaming service By Shawn Knight, June 22, 2016, 9:15 AM
Industry Charter completes acquisition of Time Warner Cable, will phase out tarnished brand name By Shawn Knight, May 18, 2016, 5:30 PM 8 comments
The Web Industry eBay launches shipping supply store stocked with branded boxes, envelopes and tape By Shawn Knight, April 7, 2016, 9:30 AM
Mobile Tech Culture Uber's rebrand tries to be 'substantial,' ends up closer to 'confusing' By Devin Kate Pope, February 2, 2016, 5:45 PM
Industry The Web AOL may change its name to escape association with the early internet By Rob Thubron, January 18, 2016, 10:00 AM 7 comments
Apple Google Apple stays ahead of Google as the world's most valuable brand for the third year running By Rob Thubron, October 5, 2015, 12:30 PM
Google Tech Culture Notice something different? Google debuts new logo By Devin Kate Pope, September 1, 2015, 3:15 PM
Industry Tech industry dominates most valued brands by billions By Dieter Holger, July 15, 2015, 12:30 PM