wearables articles

Nike responds to FuelBand shutdown rumors

Nike responds to FuelBand shutdown rumors

Rumors surfaced over the weekend that Nike was disbanding its FuelBand hardware division to focus solely on fitness-related software. The athletic apparel giant responded to the news and admitted that while there were some layoffs, the company was still committed…
Apple hires top Nike designer to work on wearables

Apple hires top Nike designer to work on wearables

Apple has hired one of Nike’s top design directors to work on wearable products at Cupertino. Ben Shaffer served as Nike’s Studio Director of Innovation Kitchen which is the athletic apparel company’s research and development arm responsible for products like…