In the US it is 20$, still have not built my rig yet (I'm moving in a week and some change and am too lazy) but who does not like a great deal??? I love them!
Well worth the $20 imo - not sure why it's getting talked so badly about other than the system requirements. Thing is, everyone knows this is THE game that is putting people's systems in place - how can you not have known this before buying it? Why complain about it afterward?
I bought it at best buy and used their customer service price matching for my own good. Should have bought a few more and sold them for higher like 35-40 bucks a pop