The web is abuzz today with rumors that that an Xbox 360 successor might be coming sooner than expected. The news actually originated from Microsoft’s CEO Steve Ballmer himself, who during a recent conference in Chicago was quoted as saying that a “new Xbox 360 will hit the store shelves in 2010.” This evidently sparked speculation about some new muscle under the hood along with a built in Project Natal camera, but apparently Ballmer’s words were taken way out of context, with two key members from the Xbox team now denying the possibility of new hardware.

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