I've always waited for the day when movies will ship on flash drives, they are much more reliable than DVDs; only I could get four DVDs for that price!

Purchased this last week at office max and it looks fantastic on my netbook. Plenty of space left on the USB as well to fully utilize it.

I was going to say something like that too. People already get their panties in a bunch when Apple places a large order for their iPhones/iPods and creates a global shortage. Imagine if this actually caught on, people would probably buy more movies than they do iPhones.

A 4GB movie isn't that bad for HDRips, it wont be full HD, but by no means will it be SD, but the problem is, can you later erase it, and if you do, how can you get it back? :)

It's much easier to download the movie and stick it on your own flash drive, saving about $30 :)

For people who aren't pirates, I still don't see the use. It's not like a DVD is especially cumbersome (though it is SLIGHTLY more cumbersome than a flash drive). Also, with the amount of free or close to free streaming services, the only real use for having hard data is for watching on a plane or somewhere else where you can't connect to the internet. And again, who's too weighed down to bring a DVD on a plane?

Target demographic for this product: the wealthy technically unsavvy. The rest of us will continue to rip DVD's and stream movies.