Apple's redesigned Mac Pro will arrive in 2019

midian182

Posts: 8,011   +87
Staff member

Back in 2017, Apple marketing chief Phil Schiller apologized for the state of the Mac Pro and said the company was “going to come out with something great to replace it.” Now, we know when to expect the update to the 2013 desktop machine.

In an interview with TechCrunch, Apple confirmed that the new Mac Pro wouldn’t arrive until next year. “We want to be transparent and communicate openly with our pro community so we want them to know that the Mac Pro is a 2019 product. It’s not something for this year,” said Tom Boger, Apple’s senior director of Mac hardware product marketing.

It seems that by revealing the launch date, Apple is ensuring that professionals seeking a desktop solution don’t hold off from buying an iMac Pro—many thought the Mac Pro would release this year and were waiting for its arrival.

“We know that there’s a lot of customers today that are making purchase decisions on the iMac Pro and whether or not they should wait for the Mac Pro,” Boger added.

As a way of ensuring its products meet the needs of their target audience, Apple has created an internal team called the Pro Workflow Team. It has been communicating with pro consumers and enterprise customers who use Apple’s products. The group also seeks out bottlenecks in applications and workflows of professionals.

“And we’ve brought in some pretty incredible talent, really masters of their craft. And so they’re now sitting and building out workflows internally with real content and really looking for what are the bottlenecks. What are the pain points. How can we improve things. And then we take this information where we find it and we go into our architecture team and our performance architects and really drill down and figure out where is the bottleneck. Is it the OS, is it in the drivers, is it in the application, is it in the silicon—and then run it to ground to get it fixed,” John Ternus, vice president of hardware engineering at Apple, told TechCrunch.

Apple didn’t reveal what the new Mac Pro would look like, though the focus is still likely to be on modularity. Some have suggested it could be one of the first products from Cupertino to use an ARM-based processor, though Apple’s switch from Intel isn’t due to happen until 2020. Expect more details about the Mac Pro to arrive later this year.

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Nocturne

Posts: 220   +116
In other words "Modularity" to Apple just means all custom connections between unusual PCB designs, to force customers to buying overpriced parts from Apple that are exactly the same in reality as off the shelf PC parts.

This is as stupid as Console manufacturers always ordering custom CPU/GPU combinations rather than just getting an off the shelf part, all it does is increase the price of the unit for zero reason.
 

p51d007

Posts: 3,204   +2,738
The bulk of people, tend to use their phone, "pads/tablets" for browsing. A few like me, use photoshop A LOT. Is it really "worth" the R&D, to make something that will require people to purchase proprietary boards, cables, connectors? I guess for the "cult of apple" it does.
 

Prosercunus

Posts: 332   +227
The bulk of people, tend to use their phone, "pads/tablets" for browsing. A few like me, use photoshop A LOT. Is it really "worth" the R&D, to make something that will require people to purchase proprietary boards, cables, connectors? I guess for the "cult of apple" it does.

Are you asking if people still use desktops?
 

Theinsanegamer

Posts: 3,411   +5,717
The bulk of people, tend to use their phone, "pads/tablets" for browsing. A few like me, use photoshop A LOT. Is it really "worth" the R&D, to make something that will require people to purchase proprietary boards, cables, connectors? I guess for the "cult of apple" it does.
Your phone doesnt serve the use cases for full on desktops.
 

seefizzle

Posts: 422   +292
Apple put out a piece of crap trash can mac that nobody wanted, then waited 5 years to put out another desktop computer. I don't know why anyone would put their trust in Apple to build a good computer. I don't know why anyone who's life's work depends on their having a good workstation would trust buying an Apple desktop.

A "modular" computer, is just a computer. Computers are already modular without having to do anything to them. The more stuff you do to them, the less modular they become. Apple is basically guaranteeing that they'll have custom connectors and dumb details about the new modular mac making it so you can't just buy off the shelf pc parts. It's Apple's latest scam.
 
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wiyosaya

Posts: 7,821   +6,787
I just love listening to the marketing speak; fortunately, I am able to keep myself from becoming hypnotized and rushing out the door to buy one of these.

Custom bus, arm processors, etc. crApple has been down a similar road before, specifically nubus https://en.wikipedia.org/wiki/NuBus However, since it was proprietary, any company selling a product designed to run on it had to pay a royalty to crApple. And look where nubus is now. Oh wait! It is nowhere to be found. Gee, I wonder why? Part of the reasons are ISA, PCI, and PCI-e buses.

And listening to the marketing speak for "Modularity" is fascinating, as if crApple invented modularity.

There are those out there that cannot resist the hypnotizing facet of this kind of marketing speak especially when it is emitted from the mouth of the technology siren, crApple, so at least some of them will sell. It will be interesting to see if it sells well.