Chip shortage sees smartphone sales fall 6.8%

midian182

Posts: 7,293   +65
Staff member
In a nutshell: Global smartphone sales were down 6.8% in the third quarter of the year, but the slump wasn’t due to falling demand: blame the chip crisis. It was a positive Q3 for Apple, though, which has moved ahead of Xiaomi to take the second-largest market share behind leader Samsung.

The data comes from Gartner’s latest market intelligence report. The research company notes that the depressingly familiar problem of the chip shortage has seen smartphone sales to end-users fall 6.8% year-on-year.

“Despite strong consumer demand, smartphone sales declined due to delayed product launches, longer delivery schedule and insufficient inventory at the channel,” said Anshul Gupta, senior research director at Gartner. “Supply constraints impacted the production schedule of basic and utility smartphones much more than premium smartphones.”

Gartner specifies radio frequency and power management integrated circuits as short-supply components that delayed production and impacted sales. There was, however, good news for phone companies as premium handsets grew in popularity throughout the quarter despite overall sales declining.

Looking at the top five, Samsung retained its position at number one with 69 million sales despite seeing its market share drop 1.9% YoY. The Korean firm was helped by strong demand for its Galaxy Z Fold 3 and Galaxy Z Flip 3 devices.

Apple (48 million) was slightly ahead of Xiaomi (44 million). Gartner writes that upgrades in the iPhone 13 line, such as the bionic A15 sensor and camera, combined with Apple's trade-in programs helped spur sales. Xiaomi, meanwhile, continued its expansion in Europe and the Middle East.

Fourth place Vivo saw the largest yearly growth with a 20.9% rise to 36 million. The third Chinese manufacturer on the list, OPPO, took the fifth position with 33 million sales.

While last year’s lockdowns gave smartphone sales a boost, most of the Q3 2021 decline can be attributed to the chip crisis, which is affecting virtually every electronic consumer product (and vehicle) out there, from increasingly expensive graphics cards to consoles. It’s even led to some manufacturers selling gaming PCs without dedicated GPUs.

Image credit: bodnar.photo

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Achaios

Posts: 235   +676
So, they used the so-called chip-shortage as an excuse to artificially limit supply and thus drive prices upward.

With so many parties making so much money out of this brand-new goldmine of a "shortage" nobody really has a motive to ever put an end to it.
 

p51d007

Posts: 2,895   +2,274
My phone works fine, midranger type...I see no need to have "a flagship". One thing might come out of this so called scamdemic...maybe people will start to realize they don't need a new overpriced phone every 12 months.
 

Watzupken

Posts: 385   +355
I think the constant news of supply shortage and price increase is making people jaded about upgrading any hardware. While it is possible that limited chips is restricting sales, I think overall demand may also be declining. Its like, why pay more when my phone is working? Might as well try and wait for this whole supply issue to get resolved before buying.