Facebook hopes $1 billion investment will lure content creators to its platforms

Shawn Knight

Posts: 13,439   +132
Staff member
Why it matters: Facebook is hoping a big pile of money will be incentive enough to keep creators on its platforms and lure others from competing services like Twitch, TikTok and YouTube. New bonus programs are available immediately and more will be added by the end of the year, we're told.

CEO Mark Zuckerberg said in a recent Facebook post that they want to build the best platforms for creators to make a living, so they’re setting aside over $1 billion to “reward creators for great content they create on Facebook and Instagram through 2022.”

Facebook is no stranger to paying for content. The social networking giant made a big push last year with record labels to bring music videos directly to its platform, and launched the Facebook Gaming app to better compete with YouTube Gaming and Twitch.

Facebook in a separate news release said the new program will reward creators of all types, especially those who are just starting out. It’ll specifically include new bonus programs that pay eligible creators for hitting certain milestones when using the company’s creative and monetization tools. These will be seasonal, evolving and expanding over time, with the first opportunities available now (by invitation).

Facebook will also provide seed money to help others produce their content.

Interested parties are encouraged to visit the monetization tools section on Facebook for Creators to learn more and to sign up.

Image credit insta_photos

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Dimitriid

Posts: 948   +1,747
It's going to be a sad little cycle:

1) Youtube and Twitch are pressured heavily to implement increasingly difficult content policies and algorithm changes that will make most content creators unsatisfied

2) Facebook comes in with bags of cash and far more lenient on the DMCA enforcement and the puritanical code of conduct rules.

3) Creators start switching platforms

4) Now that Facebook could become profitable, the exact same advertising and media companies now bend Facebook into submission and in turn they naturally push content creators away

Repeat 1-4 every time a new significant player comes into play, maybe even an older one that relaxes enforcement to attract new/returning users and creators to the platform.
 

3volv3d

Posts: 399   +202
let it die!
You've quoted me and made my editing fail before hitting post live on.
But glad you agree.
MSN, MySpace, friendsreuinted, adult friend finder, and Facebook.
Let's begin the next level of people scoring internet kudos by getting x amount of friends followers, .... Why is this entertainment or a thing.
 

summermick

Posts: 107   +136
You've quoted me and made my editing fail before hitting post live on.
But glad you agree.
MSN, MySpace, friendsreuinted, adult friend finder, and Facebook.
Let's begin the next level of people scoring internet kudos by getting x amount of friends followers, .... Why is this entertainment or a thing.
Let's start a let facebook die movement! I personally don't have any social media. So someone has a twitter account, twitter Let Facebook Die #LFD
 

scavengerspc

Posts: 1,583   +1,600
TechSpot Elite
Who would move to a platform that censors or bans anyone whose politics they don't agree with? All the echo chamber monkeys are already there.
Facebook will always ban propaganda. That is their right as a private company and that is why Facebook did it. There are tens of thousands of Conservative contributors that don't get censored or banned by Facebook because they deal with reality.
I'm curious, do you get all worked up at right leaning boards where the people only post their opinions and get banned for it?
 

scavengerspc

Posts: 1,583   +1,600
TechSpot Elite
Sure and once it gets big, it will become as oppressive and profit-driven as YouTube.
Oppressive is relative brother. It depends on what someone wants to post.
More importantly though, oppression is forced, and a Facebook account is easy to deactivate and then delete by any user.

And I don't get the rage on profit driven. We all pay for what we like and ignore what we don't.
 

Avro Arrow

Posts: 1,723   +2,034
TechSpot Elite
Oppressive is relative brother. It depends on what someone wants to post.
More importantly though, oppression is forced, and a Facebook account is easy to deactivate and then delete by any user.
What I mean is that YouTube uses algorithms to promote videos that YouTube considers to be friendly to its own corporate narrative while arbitrarily de-monetising a lot of important content of high quality. Since they're one of the only games in town, the content creators are forced to use it. A duopoly of YouTube and Facebook will hardly be any better. Let us not forget what an a$$hole that Mark Zuckerberg is.
And I don't get the rage on profit driven. We all pay for what we like and ignore what we don't.
Perhaps I should have worded it differently. When I said "profit-driven" I meant that profit would eventually be the only criterion that this new platform would use. Profit isn't bad per se but profit at all costs is a terrible thing and that's what all of these corporations are now pursuing. It's the biggest reason why things are getting progressively worse from a socio-economic standpoint.

Instead of being more concerned with the quality of the content, they'll become more concerned with the profitability of content even if they have no need to be.
 

scavengerspc

Posts: 1,583   +1,600
TechSpot Elite
What I mean is that YouTube uses algorithms to promote videos that YouTube considers to be friendly to its own corporate narrative while arbitrarily de-monetising a lot of important content of high quality. Since they're one of the only games in town, the content creators are forced to use it. A duopoly of YouTube and Facebook will hardly be any better. Let us not forget what an a$$hole that Mark Zuckerberg is.
Kinda hard to forget since he seems to remind us every day. And I see your point, but I always try to go on with a wait and see attitude, even if it looks hopeless for a positive ending.

Perhaps I should have worded it differently. When I said "profit-driven" I meant that profit would eventually be the only criterion that this new platform would use. Profit isn't bad per se but profit at all costs is a terrible thing and that's what all of these corporations are now pursuing. It's the biggest reason why things are getting progressively worse from a socio-economic standpoint.

Instead of being more concerned with the quality of the content, they'll become more concerned with the profitability of content even if they have no need to be.
Ok, I get what you meant, and I am certainly one that promotes responsible financial gains. It will be interesting to see where it all goes and how it gets there.
 

Danny101

Posts: 1,827   +790
Mark Zuckerberg has been selling shares of Facebook stock everyday since sometime in last November. I believe he's at 14% now. He may be the face of FB currently, but his stake in it is dwindling.