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Facebook suspends second company for using Cambridge Analytica-style methods

By midian182 · 13 replies
Apr 9, 2018
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  1. In the wake of the Cambridge Analytica scandal, Facebook is clamping down on data analysis companies that use similar, shady methods for collecting user data. The latest of these is a firm called CubeYou, which gathered information through the type of 'fun' quizzes one often sees on the social network.

    CubeYou stated that its quizzes were for “non-profit academic research,” but it shared the data it gathered with advertisers. A CNBC investigation found CubeYou’s 'personality tests' collect names, phone numbers, employment, age, location, IPs, and relationship statuses, which are then matched to other sources to create profiles for advertisers.

    Following CNBC’s report, Facebook has suspended CubeYou from the platform as it investigates whether the firm broke its T&Cs. "These are serious claims and we have suspended CubeYou from Facebook while we investigate them. If they refuse or fail our audit, their apps will be banned from Facebook," said Ime Archibong, Facebook vice president of product partnerships, in a statement to CNBC.

    CubeYou is the second data analysis firm to be hit with a suspension following the Cambridge Analytica debacle. Canadian advertising company AggregateIQ has also been suspended while Facebook investigates any potential policy violations on its part.

    One of CubeYou's most popular apps is a Facebook quiz created in conjunction with the University of Cambridge called "You Are What You Like," also known as "Apply Magic Sauce," which can supposedly “predict a user's personality based on the pages s/he liked on Facebook."

    CubeYou CEO Federico Treu told Engadget that, unlike with the Cambridge Analytica incident, his company did not have access to participants’ friend data, and that the website for “You Are What You Like” discloses that information may be passed along to third parties.

    With Mark Zuckerberg set to testify before Congress later this week, Facebook wants to show it is doing something about the social network’s privacy problem. "As we find more Cambridge Analyticas, we're going to find a comprehensive way to put them out and make sure people see them," Facebook Chief Operating Officer Sheryl Sandberg told Buzzfeed.

    Permalink to story.

  2. wiyosaya

    wiyosaya TS Evangelist Posts: 3,700   +2,067

    Another surprise moment! /sarcasm

    Anything the unscrupulous can do to screw someone else, they will!
    Last edited: Apr 9, 2018
  3. Kaj Hansen

    Kaj Hansen TS Rookie

    These companies like Cambridge Analytica are just symptoms. It is Facebook itself that is the disease.
    And this disease is not going to cure itself.
    wiyosaya likes this.
  4. Uncle Al

    Uncle Al TS Evangelist Posts: 5,141   +3,562

    WOW .... two down and how many thousands to go???
  5. OutlawCecil

    OutlawCecil TS Guru Posts: 653   +469

    As I mentioned previously, it baffles me why so many blame Facebook. Robbers robbed a bank and people like you point the finger at the bank and say, this is YOUR fault!
    Lounds likes this.
  6. regiq

    regiq TS Addict Posts: 222   +103

    Well if I'm to use your analogy... This bank's vault was open for anyone to visit. And it took many fine print hidden payments from it's unaware customers. Umm... and basically took it's share from the robbers...
  7. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 11,208   +4,877

    Your analogy would only be accurate if you included a manager (being paid off) allowing the robbers through security.
  8. jobeard

    jobeard TS Ambassador Posts: 12,748   +1,489

    WHAT Security?
  9. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 11,208   +4,877

    So if I want your money, all I have to do is walk to the bank and get it. No one at the bank will try and stop me?
  10. jobeard

    jobeard TS Ambassador Posts: 12,748   +1,489

    Who walks in any more? A large majority of transactions are online which are massively exposed IMO
  11. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 11,208   +4,877

    Same example. If you think your money is not secure, you wouldn't have any at all. From the moment you deposit a dollar, someone would be taking it. And that is regardless of whether they have to walk in or not.
  12. McMurdeR

    McMurdeR TS Addict Posts: 137   +98

    "As we find more Cambridge Analyticas"

    In other words they don't even know what's going on themselves!
  13. OutlawCecil

    OutlawCecil TS Guru Posts: 653   +469

    Not true

    If the doors were left open, this would have happened more than once. Read up on the facts sometime. Facebook did everything they've always done with vendors, this one basically used their extra permissions to hack more data than allowed. That is far from "the vault was open for anyone".
  14. regiq

    regiq TS Addict Posts: 222   +103

    The facts are there was no robbery, Facebook's business model is tainted.
    Last edited: Apr 10, 2018

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