Facebook suspends second company for using Cambridge Analytica-style methods

midian182

TechSpot Editor
Staff member

In the wake of the Cambridge Analytica scandal, Facebook is clamping down on data analysis companies that use similar, shady methods for collecting user data. The latest of these is a firm called CubeYou, which gathered information through the type of 'fun' quizzes one often sees on the social network.

CubeYou stated that its quizzes were for “non-profit academic research,” but it shared the data it gathered with advertisers. A CNBC investigation found CubeYou’s 'personality tests' collect names, phone numbers, employment, age, location, IPs, and relationship statuses, which are then matched to other sources to create profiles for advertisers.

Following CNBC’s report, Facebook has suspended CubeYou from the platform as it investigates whether the firm broke its T&Cs. "These are serious claims and we have suspended CubeYou from Facebook while we investigate them. If they refuse or fail our audit, their apps will be banned from Facebook," said Ime Archibong, Facebook vice president of product partnerships, in a statement to CNBC.

CubeYou is the second data analysis firm to be hit with a suspension following the Cambridge Analytica debacle. Canadian advertising company AggregateIQ has also been suspended while Facebook investigates any potential policy violations on its part.

One of CubeYou's most popular apps is a Facebook quiz created in conjunction with the University of Cambridge called "You Are What You Like," also known as "Apply Magic Sauce," which can supposedly “predict a user's personality based on the pages s/he liked on Facebook."

CubeYou CEO Federico Treu told Engadget that, unlike with the Cambridge Analytica incident, his company did not have access to participants’ friend data, and that the website for “You Are What You Like” discloses that information may be passed along to third parties.

With Mark Zuckerberg set to testify before Congress later this week, Facebook wants to show it is doing something about the social network’s privacy problem. "As we find more Cambridge Analyticas, we're going to find a comprehensive way to put them out and make sure people see them," Facebook Chief Operating Officer Sheryl Sandberg told Buzzfeed.

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wiyosaya

TS Evangelist
Another surprise moment! /sarcasm

Anything the unscrupulous can do to screw someone else, they will!
 
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Kaj Hansen

TS Rookie
These companies like Cambridge Analytica are just symptoms. It is Facebook itself that is the disease.
And this disease is not going to cure itself.
 
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OutlawCecil

TS Evangelist
These companies like Cambridge Analytica are just symptoms. It is Facebook itself that is the disease.
As I mentioned previously, it baffles me why so many blame Facebook. Robbers robbed a bank and people like you point the finger at the bank and say, this is YOUR fault!
 
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regiq

TS Addict
These companies like Cambridge Analytica are just symptoms. It is Facebook itself that is the disease.
As I mentioned previously, it baffles me why so many blame Facebook. Robbers robbed a bank and people like you point the finger at the bank and say, this is YOUR fault!
Well if I'm to use your analogy... This bank's vault was open for anyone to visit. And it took many fine print hidden payments from it's unaware customers. Umm... and basically took it's share from the robbers...
 

cliffordcooley

TS Redneck
As I mentioned previously, it baffles me why so many blame Facebook. Robbers robbed a bank and people like you point the finger at the bank and say, this is YOUR fault!
Your analogy would only be accurate if you included a manager (being paid off) allowing the robbers through security.
 

cliffordcooley

TS Redneck
Who walks in any more? A large majority of transactions are online which are massively exposed IMO
Same example. If you think your money is not secure, you wouldn't have any at all. From the moment you deposit a dollar, someone would be taking it. And that is regardless of whether they have to walk in or not.
 

OutlawCecil

TS Evangelist
Well if I'm to use your analogy... This bank's vault was open for anyone to visit. And it took many fine print hidden payments from it's unaware customers. Umm... and basically took it's share from the robbers...
Not true

If the doors were left open, this would have happened more than once. Read up on the facts sometime. Facebook did everything they've always done with vendors, this one basically used their extra permissions to hack more data than allowed. That is far from "the vault was open for anyone".
 

regiq

TS Addict
Not true

If the doors were left open, this would have happened more than once. Read up on the facts sometime. Facebook did everything they've always done with vendors, this one basically used their extra permissions to hack more data than allowed. That is far from "the vault was open for anyone".
The facts are there was no robbery, Facebook's business model is tainted.
 
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