Game devs wanted: Google Stadia gets more favorable revenue split for publishers and developers

Shawn Knight

Posts: 13,502   +132
Staff member
The big picture: Google is doing more to attract developers and publishers to Stadia. During an online presentation this week, Google announced an updated revenue share program that will go into effect later this year, as well as a handful of other incentives to attract new partners and keep existing clients from jumping ship.

Starting October 1, Google will lower its revenue cut to just 15 percent for the first $3 million that a title earns on the platform. Notably, this isn’t retroactive, and is only applicable to new games launching between October 1 and the end of 2023. Unfortunately, developers and publishers that are already on Stadia or those that plan on putting their games up before October aren’t eligible for the more attractive share.

What’s more, starting this month, any new game that enters into Stadia Pro will earn a piece of the subscription pie. Specifically, Stadia Pro will give back 70 percent of monthly revenue to partners based on engagement.

It doesn’t end there, however, as Google also introduced a new affiliate marketing program that aims to reward partners with a $10 payment when a trial user signs up for Stadia Pro using their “Click to Play” link.

Google is the latest in a rapidly growing list of companies offering more attractive revenue sharing programs in hopes of making developers and publishers happier. Amazon did so just last month, following closely in the footsteps of Apple, Epic and even Google, who cut commissions on its Play Store in half earlier this year.

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OortCloud

Posts: 648   +521
You know it's gone horribly wrong when you start trying to tempt developers with half-price deals.
Trouble is, there are only 12 people using a Stadia, so those developers are going to make twice as much per sale but there's nobody to sell to.

It's such a relief Stadia failing. Google inveigles itself into every aspect of our lives. Trying to gain as much information as they can about us. You can guarantee they would do the same with this. Sneakily sifting through everything we do and then selling it on to anybody who asks with zero regard for us. They make Facebook and Amazon look like good guys.
 

NeoMorpheus

Posts: 883   +1,678
You know it's gone horribly wrong when you start trying to tempt developers with half-price deals.
Trouble is, there are only 12 people using a Stadia, so those developers are going to make twice as much per sale but there's nobody to sell to.

It's such a relief Stadia failing. Google inveigles itself into every aspect of our lives. Trying to gain as much information as they can about us. You can guarantee they would do the same with this. Sneakily sifting through everything we do and then selling it on to anybody who asks with zero regard for us. They make Facebook and Amazon look like good guys.

Not to defend them, but the rest are doing much worse and on top of that, we pay them.

Windows 10 alone is as bad or worse than google, since they have access to everything, including your keystrokes.

The w10 eula is really scary to read.
 

OortCloud

Posts: 648   +521
Sorry I disagree. MS make it far easier to disable the security invasions - every time you install Windows it asks you if you want things like typing, advertising ids etc uploaded and you can say just say no to all of it. For MS selling data is a side-hussle for companies like Google and Facebook it's their entire business model.

New York Times article explaining why they allow you to disable all this easily and google don't which explains this way better than I can...
why-microsoft-and-apple-dont-need-to-sell-your-data
 

jpuroila

Posts: 387   +234
Too little, too late. At this point Google would have to do something major (like throw EGS-levels of money into buying exclusives) to make Stadia even remotely interesting.
 

Bobbydpue

Posts: 226   +147
Stadia needs to allow people to play the games they buy on Stadia on other platforms. I wouldn't buy a game connected to a service that might go away at any time. When Google shuts down Stadia I won't be surprised and I'm pretty sure all the games people bought will just disappear along with the service.