Intel teases Arc GPUs at The Game Awards 2021

Daniel Sims

Posts: 404   +17
Staff
Why it matters: At the 2021 Game Awards this week, Intel dropped a 30-second teaser for its upcoming Arc dedicated graphics cards. The video covers nothing the company hasn’t revealed before, but it might be Arc’s most public showing yet.

The teaser shows a few games running on an unspecified Arc GPU, including Hitman, Age of Empires IV, and Back 4 Blood. Of course, Intel didn't bother to compare Arc to an Nvidia or AMD GPU. The only clue that hints at performance is that the YouTube upload is 1440p and 30 frames per second. Recent Arc benchmarks haven’t been too impressive, but those cards were likely downclocked, so we don’t have accurate performance metrics yet.

On top of the footage, Intel mentions already-confirmed features like ray tracing and AI-powered image upscaling but doesn’t say whether the clips in the teaser are using those features. The video ends with a launch window in the second half of 2022, which we already expected.

None of what Intel showed was technically new, but many viewers of the Game Awards likely didn’t know Intel was working on its own graphics cards. The company has held presentations showing off their features, and rumors have hinted at other details, but there hasn’t been a lot of advertising. The teaser could be the beginning of a real PR debut for the Arc cards.

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umbala

Posts: 603   +1,007
I'm not too impressed by the specs we have so far, but I'm glad to see another company at least trying to break the AMD-nVidia duopoly on graphics cards. Personally I won't consider an Intel card until at least 3rd generation hardware and proven driver quality/reliability.
 

Shadowboxer

Posts: 2,073   +1,651
It's a low-mid card, that'll likely be over priced.
The industry desperately needs a AAA capable $200 video card right now. If Intel can sell one for $300 then that’s still a lot better than we are getting at the moment.

It's not overpriced if it sells out
If it sells out it was underpriced.

It's over-priced if you are not willing to spend that much on it. What other stupid people are willing to spend is irrelevant.
No “overpriced” isn’t subjective. With price elastic goods (luxury goods like GPUs etc). If you are selling a product and it sells out it’s “underpriced”. If you sell a product and it doesn’t sell then it’s “overpriced”.

You may not be happy to buy a product but it’s not about you. It’s about the product. The seller doesn’t care if you don’t want the product, the seller only cares that enough people do want it..
 

pcnthuziast

Posts: 1,311   +1,093
The miners and scalpers will buy them out before most average consumers will even realize they were released. That is the new norm and there is no going back. A least not under this administration.
 

Irata

Posts: 2,046   +3,476
It's over-priced if you are not willing to spend that much on it. What other stupid people are willing to spend is irrelevant.
As long as there are enough of them, prices will stay as they are, so no, it‘s not irrelevant.

The miners and scalpers will buy them out before most average consumers will even realize they were released. That is the new norm and there is no going back. A least not under this administration.

I have a a strong feeling, that Intel‘s initial focus will be OEM systems.
 

Shadowboxer

Posts: 2,073   +1,651
If it is sold for more than a competing product. It is over-priced. It doesn't matter how much you subjectively argue the merits of it's value.
You are incorrect. A competitors pricing does not make a product underpriced or overpriced. A lower priced competitor can lead to a situation where your product does not sell, meaning you overpriced your product. But only if there is enough supply.

This is like economics 101 dude. If the product does not sell it is overpriced. If it sells out it is underpriced. I really don’t know why you are struggling with this..
 

psycros

Posts: 4,082   +5,618
I have a a strong feeling, that Intel‘s initial focus will be OEM systems.

Probably, and they'll no doubt work overtime to get a big chunk of the laptop market. That second goal would be short-sighted because integrated GPUs are worth nothing to miners and there are too many laptop models for scalpers to monopolize them. Intel only has to accomplish one thing: make a mid-to-lower high range card that's significantly worse than the competition at crypto mining. Scalpers would probably demand only a 50% premium for a GPU like that. Better yet, Intel could sell direct to customers like sensible companies do, which would allow them to curtail hoarding.
 

AMN3S1AC

Posts: 154   +109
All this talk of price is nonsense. All the cards have good MSRP.....but it never works out like that. If you can buy one a few minutes after release, good...after that, double the price will be the real MSRP. Even the shops sell at scalper prices now.
 

Theinsanegamer

Posts: 3,323   +5,518
The miners and scalpers will buy them out before most average consumers will even realize they were released. That is the new norm and there is no going back. A least not under this administration.
The way I see it, this administration might be the one to fix it, if they pass their 46% crypto tax, it'll deflate a LOT of the interest and speculation in the crypto market.
I'm not too impressed by the specs we have so far, but I'm glad to see another company at least trying to break the AMD-nVidia duopoly on graphics cards. Personally I won't consider an Intel card until at least 3rd generation hardware and proven driver quality/reliability.
If intel can provide RTX 2000 series performance, and the cards are actually available, I'll buy it.