Interview with Nvidia CEO

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Julio Franco

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Another interview that is well worth a look today, this time Digitimes was able to corner NVIDIA's CEO, Huang Jen-hsun; topics range from GeForceFX boards that will start selling in the next few days, nForce chipsets and more...

Despite our strong product portfolio, we have still claimed only a limited share of 3-4% in the chipset sector. However, with the performance of the nForce chipsets being recognized by more and more customers, we expected to take up 50-60% of the AMD-platform market by the end of 2003.

We are not considering entering the Intel-platform market at present, as chipsets and processors are only part of the components in PCs. We believe in the future PC users will care more and more about applications, instead of whether the PC is built with Intel or AMD platforms. Also, the profit margin of chipsets is already small, so companies will not be able to gain much profit if they have to pay Intel the US$5 licensing fee. Silicon Integrated Systems (SiS) is the best example.
 
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