LG says it thought up the notch long before Apple

midian182

Posts: 6,005   +50
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It feels as if the rumors, speculation, and leaks, surrounding LG’s G7 ThinQ flagship lasted forever, but the company finally unveiled the handset last week. Early hands-on reviews have been a bit mixed—some like it, while others think it fails to stand out from the top Android phones. But the big talking point is its notch; a feature that LG claims to have invented.

The G7 ThinQ joins, among others, the upcoming OnePlus 6, Huawei P20 and P20 Pro, and Asus ZenFone 5 in sporting a screen cut-out. And while it was Essential who released the first handset with a notch back in May 2017, Apple increased its size and popularized the concept when it unveiled the iPhone X in September that same year, leading to the term “iPhone X-style notch.”

News of the G7 ThinQ's notch wasn't well received by many Android fans, but whatever you think of it as a feature, LG says it’s not copying Apple or Essential. The company claims it came up with the idea years ago.

“LG planned the notch design before Apple. The display design may look similar to that of other smartphones, but boasts differentiated features,” said Hwang Jeong-hwan, chief of LG’s mobile division.

Korean publication The Investor reports that LG doesn’t even like the word “notch” being used to describe the feature, as it apparently insinuates that something is missing. LG prefers to call it a secondary display, presumably as it adds more screen space (on either side of the cut-out).

LG isn’t the only phone maker that says it invented the notch. Huawei’s mobile chief, Li Changzhu, said the company came up with the idea “three to four years ago,” but never used it until the P20 over fears that consumers, especially those in China, wouldn’t like the asymmetric look it creates in displays.

LG might claim to have come up with the notch idea, but one feature it appears to be copying from the iPhone X is its augmented reality-based animated emojis, which Apple calls Animoji. Hwang said they would eventually be arriving on the G7 ThinQ, as well as other LG handsets. “Those software features can be updated later and will be available both on the G7 and other preceding models to meet the demand of consumers who want a longer lifespan for their smartphones,” he said. LG wouldn’t be the first to “take inspiration” from the Apple in this respect; Samsung revealed its similar AR emoji in the Galaxy S9.

In addition to its notch/second screen, which can be hidden with the addition of black bars around the sides, the G7 ThinQ boasts a boombox speaker that supposedly makes it ten times louder than other smartphones, a dedicated Google Assistant button, and a display that can reach 1000 nits of brightness. It does feature an LCD screen, though, as the company is only using OLED in its V-series devices. LG says the phone will arrive in the US on June 2. No word yet on price.

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treeski

Posts: 1,006   +248
These phone makers need to stop comparing themselves to Apple. It only serves to put the iPhone on a taller pedastal.
 

mrtraver

Posts: 459   +186
It doesn't matter who "invented" it. Apple brought it to everyone's attention and now the other manufacturers are blindly following because "it's Apple!" no matter how much consumers say they hate it. At least it is not something important, like if Apple removed the headphone jack and the others followed. Oh, wait...
 

Camikazi

Posts: 982   +339
Jeez the notch isn't some revolutionary idea. It could have easily been invented multiple times separately.

Apple does something and everyone loses their pants
Probably because they like patenting things like this and suing.
 

Uncle Al

Posts: 7,392   +5,830
Their claim is like Firestone claiming they have exclusive rights because they inflated the first time with it .... or was that Goodrich, or .........
 

Nobina

Posts: 2,621   +2,245
Why would you want to take credit for making such a shitty thing? It just shows how little they understand consumers, they probably think people like notches.
 
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Rockstarrrr

Posts: 97   +72
It doesn't matter who "invented" it. Apple brought it to everyone's attention and now the other manufacturers are blindly following because "it's Apple!" no matter how much consumers say they hate it. At least it is not something important, like if Apple removed the headphone jack and the others followed. Oh, wait...
I guess you`re not old enough to remember all those phones AND smartphones WITHOUT 3.5mm jack.. Cause I sure do, models from all over the place, Nokia N73, Sony Ericsson WALKMAN models even! And yes, Symbian is OPERATING SYSTEM, no doubt about it. Headphone jacks are, technically speaking, recent addition to the cellphone/smartphone devices and they didnt last even a decade as regular and standard offering.
 
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mrtraver

Posts: 459   +186
I guess you`re not old enough to remember all those phones AND smartphones WITHOUT 3.5mm jack.. Cause I sure do, models from all over the place, Nokia N73, Sony Ericsson WALKMAN models even! And yes, Symbian is OPERATING SYSTEM, no doubt about it. Headphone jacks are, technically speaking, recent addition to the cellphone/smartphone devices and they didnt last even a decade as regular and standard offering.
LOL no, I'm old enough that my first 7 phones (starting with a 1995 motorola brick) could not even play music. The first one that did have a headphone jack was an LG flip phone from about 2005.

Jeez, before I started thinking about this, I would have guessed that I had only owned about 7 phones in my lifetime. :confused:
 
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Nobina

Posts: 2,621   +2,245
I guess you`re not old enough to remember all those phones AND smartphones WITHOUT 3.5mm jack.. Cause I sure do, models from all over the place, Nokia N73, Sony Ericsson WALKMAN models even! And yes, Symbian is OPERATING SYSTEM, no doubt about it. Headphone jacks are, technically speaking, recent addition to the cellphone/smartphone devices and they didnt last even a decade as regular and standard offering.
What is this nonsense even? How in the **** can headphone jack be a new addition to smartphones when it was used way before smartphones existed?
 

Reehahs

Posts: 936   +585
I guess you`re not old enough to remember all those phones AND smartphones WITHOUT 3.5mm jack.. Cause I sure do, models from all over the place, Nokia N73, Sony Ericsson WALKMAN models even! And yes, Symbian is OPERATING SYSTEM, no doubt about it. Headphone jacks are, technically speaking, recent addition to the cellphone/smartphone devices and they didnt last even a decade as regular and standard offering.
What is this nonsense even? How in the **** can headphone jack be a new addition to smartphones when it was used way before smartphones existed?
Brilliant point!

That person probably meant just feature phones. Though I remember having to use lot of adapters with phones and all phones came with proprietary handsfree kit.
 

Shadowboxer

Posts: 922   +545
Why do LG and Huawei care about being known for inventing the notch? I don’t remember reading anywhere that Apple have claimed to invent this?
 

Capaill

Posts: 1,200   +737
Well, if Apple claimed to have invented it, we'd be reading about a lawsuit from LG or Huawei.
Maybe some people are accusing LG and Huawei of copying Apple's notch and they wanted to make it clear that they were not. Instead they are saying that they are now more comfortable releasing phones with a notch, now that Apple has paved the way for it :)
 

lazer

Posts: 348   +100
I have had a Samsung and it was good until I dropped it. So I bought an LG and I love it. It is a really good company.

I had an Asus and it is really garbage; support stinks and so does the machine.

I will probably buy LG again....