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Microtransactions big win: Fallout Shelter still raking in the bottle caps

By LemmingOverlrd · 5 replies
Aug 9, 2018
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  1. Mobile app analytics company Sensor Tower, has been looking at Bethesda's business and has noted that Fallout Shelter has generated lifetime revenues in excess of $93 million, on mobile devices alone. Sensor Tower's Store Intelligence service keeps track of app sales on Apple's App Store and Google's Play Store (but not platforms such as Steam).

    "At its current pace, we project that Fallout Shelter revenue on mobile will reach a gross total of $100 million before the end of 2018," said Sensor Tower's founder, Oliver Yeh. The recently newfound interest from gamers matches the announcement of Bethesda’s Fallout 76 MMO. Most micro purchases are coming from the US, the title generated $212,000 worth of sales last June, seeing the greatest upsurge in microtransactions since it peaked in September 2015 ($237,000). Sure, these amounts are dwarfed by titles such as Fortnite or Clash Royale (which generate millions per day), but then again Fallout Shelter is a niche game with a slower pace, that doesn't appeal to everyone.

    One thing you can say about Bethesda: they know how to keep their fans piqued, whether they're producing cool merchandising like replica Pip-Boys, or just by trolling them. $100 million in revenue on mobile, from a game that's as much fascinating as it is shallow, is nothing to sneeze at, and the telltale sign of a solid franchise with a huge fanbase around the world.

    With most microtransaction games sliding into pay-to-win territory, Fallout Shelter doesn't shove the purchases down your throat, but with trading card game finesse, keeps you wanting to chase down those missing items... until you surrender your hard-earned money.

    Considering the free-to-play title was originally launched on iOS (shortly followed by Android) as a gimmick 'tide-me-over' game to hold off the fans until the release of its next major Fallout chapter, Fallout 4, the three-year-old title continues to see considerable commercial success around the world. Thumbs-up indeed, Vault Boy. Thumbs-up indeed.

    Permalink to story.

     
  2. senketsu

    senketsu TS Guru Posts: 710   +480

    "Sensor Tower's founder, Oliver Yeh"
    say it aloud, O. Yeh
     
  3. LemmingOverlrd

    LemmingOverlrd TS Addict Topic Starter Posts: 78   +38

    Reminds me of a guy I knew... German chap named Urban Bastert... His card literally said "U. Bastert"
     
  4. Spence1115

    Spence1115 TS Enthusiast Posts: 53   +41

    I've 'completed' this on Android twice, PC and PS4. By which I mean maxed out 200 dwellers, unlocked everything, fully skilled up whole squads for exploring, and done all the quests. Takes a little over a month from start to finish, and you can save time as they still haven't fixed an exploit that allows you to skip forward by just changing the date. I honestly don't see why anyone ever pays for anything on this game...
     
  5. stewi0001

    stewi0001 TS Evangelist Posts: 1,951   +1,323

    But that's one of the nice things about this game, you don't have to pay to win! Unlike most F2P games these days. I know some people will pay just to show their support.

    Nice part about playing on the PC is that there are a couple of mods. Nothing super exciting. Also, you can mess around with Cheat Engine.
     
  6. LinkedKube

    LinkedKube TechSpot Project Baby Posts: 3,373   +47

    I love this game. I have spent money on it but these headlines don't surprise me at all.
     

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