I don't think they could afford to do that with how well AMD has sold this Gen plus besting Nvidia to MCM tech by a full year for the only true next Gen cards this year. No one cares about ray-tracing so not worth mentioning.Called it before but confirming my call now: Next gen Nvidia will bump their prices 50 to 100% over Ampere's MSRP just because they can: 4060 will be a 500 USD class card, 4070 will be a 1000 USD class card and 4080 and beyond will be just something ridiculous like 1500 to 2000.
Why? Because he's not wrong: AMD's products on the high end were comparable sure, but still many months behind in feature parity on software with DLSS 2.0 and still far behind in Ray Tracing performance.
And on the mid tier? Well AMD already tried pushing up the base prices anyway with fairly mediocre cards like the 6600 and 6600 xt and Nvidia is right: A lot of people (myself included) if pushed would prefer to pay $500 for a 3060 than $500 for a 6600xt: performance for the 3060 it's not that far behind and even equal in some cases and you know that sadly, you can trust Nvidia far more when it comes to future driver support and performance patches as we've seen time and time again AMD's improvements on those areas are at best just catching up to Nvidia and not making anybody go "Boy this 3060 drivers are damn buggy I wish I had a 6600 instead" but well, the other way around.