How can many people fail to see through this?
As a person who works in retail. It's clear that the stores are doing this. The AIBs very well know that AMD is more supply constrained as compared to Nvidia. And also that Nvidia has more mind share. So they do the more assured thing to maximise ROI, they purchase a few of the AMD cards every now and then (just to appease AMD and its fans) but hike the prices. And then they buy boat loads of Nvidia cards and price them reasonably, with the AMD cards as contrast. The result is a high turn over of nVidia cards, and thus faster generation of profit. When things settle down, they'll return the 6k card prices back to normal. It's just business acrobatics for them. This is the reason why AMD cards are at MSRP on the AMD website when they are available.
Doesn't really explain why AMD's exclusive partners like Sapphire and Powercolor are kicking AMD in the nuts by doubling the MSRP.
Nvidia would really cream EVGA had EVGA done the same thing LOL.
AMD just doesn't care about gamers anymore, they are more pandering to investors now, which is understandable. Even if AMD lost this battle, they haven't lost the war as AMD has more funding for R&D for next round.