PC shipments in the US dipped 12% in Q3 despite attractive promotions

Shawn Knight

Posts: 14,573   +174
Staff member
The big picture: Domestic shipments of desktops, notebooks and workstations collectively dipped 12 percent in the third quarter of 2022, from 20.3 million units in Q3 2021 to 17.8 million units in the most recent three-month period. Among them, notebooks suffered the biggest decline at 14 percent and desktops grew a modest one percent according to the latest report from market research firm Canalys.

Dell led the way in the third quarter with 4.7 million systems shipped in the US followed by HP at 4.1 million and Apple at three million. Among the top five vendors by volume, only Apple and Acer experienced positive annual growth. HP saw sales slide more than 23 percent year over year and Lenovo's US shipments were down 22.2 percent.

Factoring tablets into the equation puts Apple in first place by a sizable margin. Cupertino shipped four million iPads in Q3, followed by Amazon in second place with 2.7 million Fire tablets shipped. Third place went to Samsung with 1.6 million units shipped during the same period.

Among the top five tablet manufacturers, only Amazon and TCL posted annual growth. Apple, Samsung and Microsoft all reported double-digit quarterly dips compared to the same period in 2021.

Despite the dips, manufacturers and retailers are doing everything they can to spur sales including ramping up promotions during the holidays. We saw several attractive deals on offer during Black Friday and Cyber Monday week and they're likely to keep coming right until the very last minute. Then of course, you'll have post-holiday sales because everyone will need something to spend their gift cards and newfound cash on.

Canalys research analyst Brian Lynch expects the US PC market to face further headwinds despite the Q4 holiday season. Cash-strapped consumers are expected to continue to cut spending on expensive technology products, resulting in retail inventories growing faster than sales. The education sector is forecast to begin a slow recovery next year but the majority of device refreshes are now expected to happen in 2024.

Image credit: Santeri Viinamäki

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kiwigraeme

Posts: 1,399   +1,038
Probably a surplus of PCs in offices - as people work from home - so imagine that spike was lockdown laptops.
PCs/Laptops only need replacing when die - or wrongly spec'ed to begin with .
Apple makes sense as most growth potential - iphone to laptop.

Once Google improve Chromebook with their new chips and other promised features - that will take some more PC share
Google is stupid - they should be tying their phones, Chromebook , media player, TV apps - into a seamless experience Apple style - Media , games, streaming etc - yes they do to an extent - but they could really sell it
 

psycros

Posts: 4,566   +6,868
Probably a surplus of PCs in offices - as people work from home - so imagine that spike was lockdown laptops.
PCs/Laptops only need replacing when die - or wrongly spec'ed to begin with .
Apple makes sense as most growth potential - iphone to laptop.

Once Google improve Chromebook with their new chips and other promised features - that will take some more PC share
Google is stupid - they should be tying their phones, Chromebook , media player, TV apps - into a seamless experience Apple style - Media , games, streaming etc - yes they do to an extent - but they could really sell it

The only thing Google's "experience" should be tied to is an anvil before tossing it into a river.
 

Watzupken

Posts: 761   +643
Attractive promotions or not, most people/ households are already sitting on more devices than they usually need since they would have bought a device for each person (studying or working) at home over the pandemic lockdown period. Sure the newer models may sport faster specs, but PCs have always been in declining demand before the lockdown since have been displaced by mobile phones and tablets. Some users may still buy a PC to game, but they don't upgrade every single year.