Retailer listings for AMD's RDNA 2 refresh suggest the RX 6950 XT will carry a hefty price

nanoguy

Posts: 1,232   +24
Staff member
In brief: There is now little doubt that a trio of refreshed RDNA 2 graphics cards will land on the market in the coming weeks. However, a number of etailer listings suggest the price of the RX 6950 XT is going to be just as absurd as that of Nvidia's RTX 3090 Ti. One can only hope the same does not apply to the RX 6750 XT and the RX 6650 XT.

Earlier this week, an RRA listing signaled the imminent launch of AMD's refreshed Radeon RX 6000 series graphics cards - the RX 6650 XT, RX 6750 XT, and the RX 6950 XT. The new cards will come with 18 Gbps GDDR6 memory and potentially higher boost clocks, as a sort of stop-gap solution until RDNA 3 is ready.

As spotted by Tom's Hardware, a separate listing on the Eurasian Economic Commission's website hints that Gigabyte will have custom models of its own and possibly even a couple of low-end RX 6400 cards. The pricing remains largely a mystery, but that and the availability of the new cards will be crucial to their success, even as Intel has failed to capitalize on the optimal time window for releasing its Arc A-series desktop GPUs.

The only thing we've got on pricing is a series of retail listings for the RX 6950 XT, courtesy of popular Twitter leaker momomo_us. These are for Gigabyte's Aorus and Gaming series models as they appear on Australian etailer sites like MegaBuy and ITNest.

Perhaps unsurprisingly, the list price for the RX 6950 XT seems to hover between 3,241 and 3,338 Australian dollars (VAT included), which converts to around $2,412 to $2,485. That's significantly higher than the RX 6900 XT price at the same retailer, which starts from $1,397.

If these prices are any indication, it seems like AMD is looking to compete with Nvidia for which company can set the price higher for enthusiasts who want the best of the best GPU and are willing to pay for it. A quick glance over on Newegg reveals a Zotac RTX 3090 Ti listed at $2,099, while EVGA's FTW3 Gaming model is listed at $2,850 on Amazon. The RX 6950 XT may end up in the same price range, but we'll have to wait and see.

With the ever-improving pricing and availability of GPUs, it would be disappointing to see AMD apply absurd prices to all of its upcoming cards. While quite a few gamers have demonstrated they're willing to pay $300 more when upgrading to Nvidia's RTX 30 cards when compared to their old cards, the same cannot be said of AMD's RX 6000 series. And with Intel aiming to launch desktop Arc A-series GPUs this summer, AMD only has a small window of opportunity to draw gamers to its RX 6x50 XT cards.

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Squid Surprise

Posts: 5,335   +4,980
Well, I hardly think that the 6950 will be competing with Intel's Arc A-series (or any other Intel GPU).... Intel will be competing with the low end with their A-Series... and even if their top-of-the-line is as good as they claim, that will only compete with mid-tier Nvidia/AMD cards... 3070 level at best...

The pricing really comes down to Nvidia vs AMD - If the 6950 can actually match the 3090Ti, then it will certainly command about the same price...
 

wiyosaya

Posts: 7,821   +6,787
I'm actually not mad about this anymore and am starting to find it entertaining. "who will be the first to break $3000 MSRP? AMD? nVidia? NO, WAIT, AND HERE COMES INTEL OUT OF NOWHERE!!!"
I guess we will see, but Intel?? :dizzy:That seems unlikely at this point unless they are really drunk on their chip mojo.🤣
 

Theinsanegamer

Posts: 3,408   +5,714
This bodes really poorly for both the 6750xt and rDNA 3. The 6750 is likely going to be $700+, on a GPU that wasnt worth its original $480 price.

And if AMD is confident of doubling the 6900xt's price for a few 18gbps modules, I can only imagine rDNA 3 is gonna be priced to the moon.
 

umbala

Posts: 642   +1,124
The reason we're seeing these new high end video cards with exorbitant prices is the same reason we started seeing ridiculously priced cellphones in recent years, and it has nothing to do with supply chain issues or limited quantities being available.

The reason is that these companies figured out there are people dumb enough to pay those prices, so why not sell it to them? People are quick to get mad at companies like AMD and nVidia for this, but those companies answer to their boards of directors who in turn answer to their shareholders. Those shareholders care about one thing only: maximizing profits.

If people were willing to pay $8,000 for a video card then that's what they would be selling, simple as that. If anyone here ran a company whose products people were willing to pay ridiculous prices for you would do the exact same thing.

Personally, I spend $500-600 max on a video card. Whatever the best card is at that price when I make the purchase, that's the one I get. They can have whatever high end card they want at whatever price they want, it means nothing to me.
 
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Watzupken

Posts: 634   +518
Assuming they really priced it close it similarly to the RTX 3090 Ti, it’s going to be fail on arrival. It makes no sense to buy a RX 6000 card when it costs as much as the RTX 3000 series. The Nvidia chips offers more value besides gaming. The downside is likely the higher power consumption, but people buying these flagship cards won’t be bothered by it.
 

paul1122

Posts: 241   +258
Assuming they really priced it close it similarly to the RTX 3090 Ti, it’s going to be fail on arrival. It makes no sense to buy a RX 6000 card when it costs as much as the RTX 3000 series. The Nvidia chips offers more value besides gaming. The downside is likely the higher power consumption, but people buying these flagship cards won’t be bothered by it.

lol. nothing else except lol.
 

Usukosej

Posts: 183   +82
You got to be kidding, it will probably not even beat 3080 Ti...

AMD really needs to rethink their GPU market haha.. Or it will be up for grabs in the coming years; Intel will eat low end market and Nvidia will stay on the mid to high-end

AMD dGPU marketshare goes down and down.. Below 15%

AMD; Stop gimping low-end cards please. 64 bit bus is a joke... Gimped PCIe speeds etc... Wake up or lose.

Starting to miss ATi...
 
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