Samsung's Galaxy Z Fold3 and Z Flip3 are outselling both the Galaxy S21 and the Galaxy...

nanoguy

Posts: 971   +14
Staff member
Why it matters: Foldables were off to a rough start as the next step in the evolution of phone form factors, and Samsung has the scars to prove it. Still, after some much needed tweaking on the original recipe, it looks like the company has found a way to make Galaxy foldables more enticing to consumers.

Earlier this month, Samsung revealed the third iteration of its foldable dream, in the form of the refined Galaxy Z Fold3 5G and Galaxy Z Flip3 5G handsets that cost less than their predecessors. So far, the concept of a foldable phone hasn't attracted that many people for a variety of reasons, but now that the price has improved somewhat, it's worth looking at whether consumers are finally coming around to it.

According to pre-order data from South Korea, it looks like Samsung's latest foldables are not only the most popular takes on this form factor, but may have the potential to become the company's best-selling high-end phones in years.

The news comes via the Korea Herald, who writes that people have already placed orders for over 450,000 units of both the Galaxy Z Fold3 and Galaxy Z Flip3 in just over a week. This number represents carrier-locked devices, and is expected to climb to anywhere between 600,000 and 800,000 units throughout the pre-order window. This is in stark contrast to the first generation, which only managed to sell 400,000 units over the course of a few months.

What is even more impressive about Samsung's new foldables is that pre-orders were double the amount that was recorded for the Galaxy S21 family, and more than 50 percent over the number recorded for the Galaxy Note 20 and Galaxy Note 20 Ultra last year.

It's entirely possible the company's decision to skip the Galaxy Note this generation may have contributed to more attention being focused on the new foldables. However, digging deeper into the report reveals the young crowd is a major driver of this renewed interest in the bleeding edge, with people in their 20s and 30s making up 57 percent of Galaxy Z Flip3 pre-orders and 49 percent of Galaxy Z Fold3 pre-orders.

In a statement, Samsung noted that "we are thankful for the great customer response to our new Galaxy Z Fold3 and Galaxy Z Flip3. Interest in foldable smartphones is at an all-time high, with pre-order volume for Z Fold3 and Z Flip3 already outpacing total sales for Galaxy Z devices to date in 2021. We’re committed to providing the most innovative experiences to our consumers."

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Shadowboxer

Posts: 1,717   +1,322
I’m going the opposite direction. My iPhone 11 Pro max is due an upgrade this autumn and I’ve got my eye on the potential iPhone 13 mini. As long as the cameras are an upgrade over what I’ve currently got.

Really not keen on a foldable phone but a foldable ipad would be welcome. Hopefully Apple does their usual and copies the competition whilst simultaneously refining the design with their engineering and software.
 

Lounds

Posts: 915   +814
I'd love a phone that folds out to a tablet but I'm not paying £1500 for the privilege. I will just wait and either pick up a used one in year or two or new if a lower end model comes out. Currently I'm still loving my OnePlus 6T as my daily phone.
 

gigantor21

Posts: 314   +530
TechSpot Elite
That's a bit surprising: it means people really are prepared to pay 50% more for a flagship if it has features they truly want.

I'm sure this means that when Apple *innovates* and starts selling foldable iphones they'll probably do so for like 2200 USD at least.

A big reason for this success is insane trade-in subsidies. You could get $1000 off with T-Mobile, for instance.

Samsung is pushing these FAR more than their last two gens of foldables. Guess these really are Note replacements...
 

Dimitriid

Posts: 1,097   +2,077
A big reason for this success is insane trade-in subsidies. You could get $1000 off with T-Mobile, for instance.

Samsung is pushing these FAR more than their last two gens of foldables. Guess these really are Note replacements...
That has to be costing them a literal fortune, but at the same time I get the strategy: they now have a phone that literally nobody can match so they're using it as a 1-2 punch to Apple: 2 phones they can't match and undecutting them on the price tag too.

But still is insanely risky.
 

gigantor21

Posts: 314   +530
TechSpot Elite
That has to be costing them a literal fortune, but at the same time I get the strategy: they now have a phone that literally nobody can match so they're using it as a 1-2 punch to Apple: 2 phones they can't match and undecutting them on the price tag too.

But still is insanely risky.

Oh, for sure. But given how saturated the market is, they don't have much choice--especially with all the great mid-range phones floating around.

I don't see myself putting up $1000 for another rectangle again. Even with trade-ins.
 

p51d007

Posts: 2,849   +2,209
Her's how marketing works.

Say samsung sold 1,000 of these things.
Then, the next year, they sell 2,000 of these things.
The marketing types would tell the media, who usually don't fact check things
and it will be printed that the new one outsold the old one by 100% or 2 to 1 etc,
without giving the numbers. Yeah, 2,000 is a lot, but not where phones are concerned.
 

Aceseven

Posts: 90   +156
I want one but no store near me has a demo unit I can actually touch, and I have too much common sense to just drop alot of cash on something like that blind.

darn you life for teaching me lessons over time, where's young naive me when needed!
 

GettCouped

Posts: 22   +48
TechSpot Elite
I mean.... those other devices have been out for a while and these devices just came out and have the new car smell on them. Kinda misleading marketing type perspective.