Have you recently noticed a few dynamic in-game advertisements while playing a video game? If not, you may not be paying close enough attention...
CBS news linkage
In-game ads gone too far?
More game companies are even signing deals regarding in-game ads.
The topic even has its own Wikipedia page!
A bit more reading material:
As for my personal opinion on dynamic in-game ads in video games, I honestly don't mind too much - especially if the advertisement fits into the game. You know how it is... I don't want to see a hamburger sign in the middle of a Martian landscape. But if ATI or Intel wants to throw up an ad for a LAN party or something, and if it fits, why not?
With the extremely high cost of game development, expect this type of thing to happen more in the future IMO.
Cheers!
Maikeru Hatamoto
CBS news linkage
In-game ads gone too far?
More game companies are even signing deals regarding in-game ads.
The topic even has its own Wikipedia page!
A bit more reading material:
Electronic Gaming in the Digital Home: Game Advertising paints a complete picture of the fledging game advertising industry. The report includes analysis and forecast for different game advertising models, including SIGA, DIGA, display, advergames, game tournament, and virtual worlds. It also provides profiles of 26 key players in the game advertising industry and comprehensive consumer perspectives.
With an average monthly household expenditure of less than half a dollar in 2006, compared to $37 for broadcast TV, electronic gaming represents a seriously under-leveraged advertising medium, said Yuanzhe (Michael) Cai, Director of Broadband and Gaming at Parks Associates. Nevertheless, if executed in the right way, game advertising can provide a win-win solution for advertisers, game developers and publishers, console manufacturers, game portals, and even gamers.
As for my personal opinion on dynamic in-game ads in video games, I honestly don't mind too much - especially if the advertisement fits into the game. You know how it is... I don't want to see a hamburger sign in the middle of a Martian landscape. But if ATI or Intel wants to throw up an ad for a LAN party or something, and if it fits, why not?
With the extremely high cost of game development, expect this type of thing to happen more in the future IMO.
Cheers!
Maikeru Hatamoto