Ubisoft is sending mocking emails to lapsed Far Cry 6 players

midian182

Posts: 7,305   +65
Staff member
WTF?! Ubisoft has a reputation for being the most disliked gaming brand in the world, so what better way to endear itself to people than to send out emails mocking them for not playing Far Cry 6 enough. If you own the latest in the long-running franchise and haven't been to Yara for a while, expect to see a disparaging message from El Presidente himself, Antón Castillo, sitting in your inbox.

GamesIndustry.biz Managing Editor Brendan Sinclair tweeted that he received an email from 'Far Cry 6' showing actor Giancarlo Esposito's Castillo character with his in-game son, Diego (Anthony Gonzalez). It has the subject line "You disappoint me," hinting at what the message contains.

"Hola, Rojas,” it reads, referencing the game’s protagonist, Dani Rojas. "I wanted to thank you for giving me free rein in Yara. Take it easy, and know that Yara is in capable hands."

Ubisoft also includes player statistics in the email, complete with a "surely you can do better than this" headline. Sinclair has only played three hours of Far Cry 6, but someone with 33 hours of playtime and over 2,186 kills was also targeted.

It seems that the number of hours you've spent playing Far Cry 6 has no bearing on whether you'll receive a message from Castillo; Ubisoft appears to be hitting those who have abandoned the game. This writer, who has clocked up about 22 hours and still plays regularly, hasn't received anything.

No matter your feelings toward Far Cry 6, Ubisoft's passive-aggressiveness in trying to keep consumers engaging with their products isn't going down well. The company has a history of ramming paid-for extras down players' throats, hence its position as one of the world's most hated brands, and it isn't doing itself any favors here.

For Far Cry games that don't harass you for not playing, check out our 17 Years Of Far Cry feature.

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R00sT3R

Posts: 536   +1,517
Lol..Rare, 'Most hated' Gaming brand in South Korea & Vietnam.

What did Rare do to those countries to deserve such infamy?, they're such a harmless little company nowadays.
 

Faelan

Posts: 81   +63
Lol…

I actually had to look up Game Freak because I don’t remember ever hearing that name before despite starting my gaming life with a Philips Videopac G7000, then a ZX81 clone, C64, Amiga 500 and finally PC. That just tells me that gaming is so broad that you can literally be blissfully unaware of large segments of the industry.
 

Neatfeatguy

Posts: 571   +1,004
Just one more reason to avoid this dumpster fire of a franchise for me. I don't need to be harassed about not playing a rehashed series video game.

FarCry (original) was awesome
FarCry 2 sucked monkey balls with the constantly respawning bad guys and the stupid track marks you build up from having to inject yourself with medicine to combat the malaria you picked up.
FarCry 3 - decent, interesting antagonist, disappointing protagonist
FarCry 4 - this was so bad I don't remember if I even beat it. I put maybe 10 hours into and never went back...I don't even remember actually playing it.
FarCry 5 - only saving grace was co-op, otherwise it was pretty much unforgettable like number 4
 

Hexic

Posts: 1,084   +1,633
TechSpot Elite
Far Cry has been trash for years. But, players keep buying their copy/pasta games release after release. Shows how low the bar is for game development when Ubisoft can continue to sell games at the rate they do, despite common knowledge they are trash.
 

Sausagemeat

Posts: 1,056   +877
I’ve not had any emails and I’ve been playing since day one.

For me Far Cry 6 is the best Far Cry in the series. No crafting, no hunting animals for a skin to trade for a weapon belt. It’s just straight in simple shooting, or stealth, or get a tank, it’s up to you. It’s the best coop game around aswell.

The story is a bit poor but who’s playing Far Cry for the story?

The things they changed in this game that made it so much better than previous are the guns. They feel so much more satisfying to shoot that in previous games and the variety is amazing. Some of them are absolutely ridiculous but that’s great it’s a far cry game!
 

Mighty Duck

Posts: 206   +150
I find that email humorous, I wouldn't call it harrasment. As for that image of the most hated companies: what the hell, Game Freak is the most hated in the US, Canada and Australia (what did they do wrong)? No mention of Electronic Arts anywhere?

The small letter says that they use twitter for their research...
 

Hexic

Posts: 1,084   +1,633
TechSpot Elite
I find that email humorous, I wouldn't call it harrasment. As for that image of the most hated companies: what the hell, Game Freak is the most hated in the US, Canada and Australia (what did they do wrong)? No mention of Electronic Arts anywhere?

The small letter says that they use twitter for their research...
Twitter, that bastion of objectivity?

Color me impressed!
 

0dium

Posts: 286   +345
Far Cry has been trash for years. But, players keep buying their copy/pasta games release after release. Shows how low the bar is for game development when Ubisoft can continue to sell games at the rate they do, despite common knowledge they are trash.
Well far cry did receive some improvements, you can see the progress but yeah still not enough. Would like to have more side quests. If you compare new far cry games with first one, surely it didn't go too far away from 2004.
 

Badvok

Posts: 326   +164
Not sure what the problem is with a game trying to engage/immerse the player a little more. It fits the character of Antón Castillo perfectly.
 

MisterSpock

Posts: 22   +52
If interpreted as purely tongue-in-cheek, this is about on par with the Game Over sequence whenever you save and quit Banjo-Kazooie.

Sadly, since this seems to be only going out to those who stopped playing for any reason, it loses that joking aspect and starts coming across as a badly attempted guilt trip.
 

Avro Arrow

Posts: 1,863   +2,218
TechSpot Elite
I don't really understand why UbiSoft is so hated. I've NEVER paid any extra money for ANYTHING in ANY of their games. I own Far Cry 3, Blood Dragon, 4, 5, New Dawn (and I'm getting 6) along with three Assassin's Creed titles (I specifically love Odyssey) and I've NEVER felt the need to spend any extra money to play and enjoy any of them.

Having said that, I don't know what UbiSoft is trying to pull here with this crap. Clearly, they have some fool trying to re-invent the wheel when it comes to customer relations which is both impossible and dumb. I would just set emails from UbiSoft to spam and never read them.

Problem solved.
 
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Avro Arrow

Posts: 1,863   +2,218
TechSpot Elite
Far Cry has been trash for years. But, players keep buying their copy/pasta games release after release. Shows how low the bar is for game development when Ubisoft can continue to sell games at the rate they do, despite common knowledge they are trash.
The problem is that the formula for Far Cry WORKS and works well. When you have something that works, don't screw with it if your player base doesn't want you to. Ace Combat is the same thing. Namco tried screwing with the formula and Assault Horizon, the most hated game in the series. Most fans of the Ace Combat series flatly refuse to refer to it as an Ace Combat game.

It's a tightrope that these devs have to walk...
 

Fastturtle

Posts: 21   +15
And this is just one of the many reasons I refuse to buy many of the MMOPG's such as Tanks, W.o.W or even C2D. It's bad enough I get over 200 spams a day on my Gmail address - only one I give out anymore - that if I were to get anything like this from ArenaNet (Guild Wars) I'd be telling the to delete my account and giving up online gaming entirely.
 

Gezzer

Posts: 174   +91
How is gamefreak the most hated Video Game company in the UK?

Or Canada? Check their little disclaimer in the bottom left corner. They used tweets and a algorithm to determine who gets the most negative tweets in any given country. So it's limited to the most vocal tweeters and the time period the data is extracted. If they did the same calculation a month from now it would be someone totally different. This is a perfect example of bad data analysis, and I consider anything it suggests as purely farcical.
 

Bamda

Posts: 287   +138
I think this is brilliant! Castillo is taunting me! I will have his head on a pike in a week!