London, UK, 18th February 2003: PURE Digital - a division of Imagination Technologies - announces its ZXR-550 5.1 channel surround sound speaker system. The stylish silver ZXR-550 provides outstanding quality audio for surround sound games & movies for just £79.99 (inc. VAT UK). The perfect partner for any 6-channel soundcard, ZXR-550 is a powerful 5.1 channel speaker system, directly descended from the outstanding ZXR-500, favoured by audio enthusiasts & system builders worldwide. The ZXR-550 provides improved usability & enhanced surround sound audio, whether bringing DVD movies to life, blasting out the latest games or immersing the listener in music. Using years of professional audio experience, gained through the development of PURE's award winning DigiTheatre, Sirocco & LiFE 4/10 ranges, this compact powerhouse has been engineered to outperform systems costing twice as much.