Xiaomi replaces Apple as the world's second largest smartphone vendor

midian182

Posts: 7,180   +65
Staff member
What just happened? When it comes to the world’s biggest phone companies, Samsung and Apple have long been fighting over first and second place. Unfortunately for Cupertino, it’s no longer part of the top two—Chinese tech giant Xiaomi has moved up a spot and now sits behind Samsung, pushing Apple into third.

According to preliminary estimates from market research firm Canalys, Xiaomi saw its shipments jump 83% YoY over the past quarter, pushing its share of the phone market to 17%. The 3% quarter-on-quarter rise puts it between number-one Samsung (19%) and third-place Apple (14%).

Xiaomi’s colossal 83% growth in shipments compared to Q2 2020 dwarfs that of Samsung of Apple. The Galaxy maker saw shipments go up 15%, whereas Apple was by far the most underperforming of the top five, with its growth estimated to be just 1%.

“Xiaomi is growing its overseas business rapidly,” said Canalys Research Manager Ben Stanton. “It is still largely skewed toward the mass market, however, and compared with Samsung and Apple, its average selling price is around 40% and 75% cheaper respectively. So a major priority for Xiaomi this year is to grow sales of its high-end devices, such as the Mi 11 Ultra.”

Two other Chinese firms take the remaining spots in the top five. Oppo is in fourth position with a 10% share after its shipments grew 28%, while fifth-place Vivo, which experience 27% growth, also has a 10% share.

Back in May, the US agreed not to backlist Xiaomi and designate it a Communist Chinese Military Company, thereby undoing one of the Trump administration’s final orders. The firm made headlines more recently when it gave the owner of a Redmi 8 phone an upgraded model after his device exploded.

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Watzupken

Posts: 342   +320
I feel this is a pointless metrics. They can be second largest vendor, but the profit margin from what they are selling versus Apple's profit margin is significantly different.
 

Theinsanegamer

Posts: 2,738   +4,278
Why pointless? Is money the only thing worth measuring?
If you cant make a profit, marketshare is meaningless, becausemarketshare doesnt pay your employees or fund new products. Without financial statements from Xaiomi the marketshare metric itself tells us little about the health of that marketshare.
 

redhat

Posts: 171   +216
I have bought Poco f2 pro month ago and it is really good phone except the software is not mature yet. However, for 350 Euro to get snapdragon 865 and 128GB I think it is amazing offer, of course that cant last for ever as OnePlus is good example. but competition hopefully means better price/performance
 

Lew Zealand

Posts: 1,954   +2,260
TechSpot Elite
If the customers are willing to pay but you price below that then you're giving away money to the customer, which is generally frowned upon by management and the BOD. If the demand is higher for one product than a competitors then the first business is going to crank up that price to maximize profits.

Don't like it? Don't buy it. Nobody forcing anyone to buy anything.
 

duckofdeath

Posts: 448   +586
I feel this is a pointless metrics. They can be second largest vendor, but the profit margin from what they are selling versus Apple's profit margin is significantly different.
Why are Apple fans so obsessed with how massive amounts of money a corporation is scamming out of their pockets, and praising them for it? I just don't get it. It's a serious condition that isn't healthy.
 

kiwigraeme

Posts: 579   +436
If you cant make a profit, marketshare is meaningless, becausemarketshare doesnt pay your employees or fund new products. Without financial statements from Xaiomi the marketshare metric itself tells us little about the health of that marketshare.


You make a point - but it's quite invalid -It just needs to be a profit - ie slightly in the black - even then lots of companies make losses and grow and grow for decades - with NEVER posting a profit - because of other monies provided by local state or they are not real losses - except on paper for taxation purposes .

Businesses exist to provide meaningful work and things the world needs - money/profit is just a tool ( a very good one to facilitate it )