Netflix is officially coming to Australia and New Zealand next year. The streaming media provider announced the news earlier today on Twitter in its own clever way. Better late than never, as they say.
Rumors of an Australian Netflix launch have been making the rounds for well over a year now but that’s done little to stop determined Aussies from getting their Netflix fix. Through the use of VPNs, an estimated 200,000 viewers from Down Under have managed to get around the geo-blockade.
https://t.co/8kKEzEtyq8 ɹǝpu∩uʍoᗡxıןɟʇǝN# uǝɥʇ ןıʇu∩ ¡ZN & sn∀ ɥɔɹɐW uı noʎ ǝǝS— Netflix US (@netflix) November 18, 2014
In a press release on the matter, Netflix said additional details regarding pricing, programming and supported devices will be provided at a later date. The omission of such key information – especially programming – is sure to raise some eyebrows.
It’s entirely possible that the Australian / New Zealand version of Netflix won’t offer all of the same programming that US-based subscribers enjoy. It’ll all come down to the content licensing deals which we won’t know more about until Netflix opens up about it.
The fact that Netflix didn’t mention pricing is also a bit concerning. If Australia’s version is more expensive than other regions, the hundreds of thousands of people that use VPNs to watch it today would have little reason to abandon the current technique.
For those interested in trying the service once it does arrive, Netflix is offering a one-month free trial. If you like it, keep it. If not, cancel and you won’t be charged.
Look for Netflix to arrive Down Under in March 2015.