When Apple updated its notebook lineup earlier this month we were eager to find out how well the new MacBook Air stacked up next to a couple of Ultrabook alternatives. Turns out the so-called “Apple Tax” wasn’t as much of an issue as Apple detractors often claim. In fact, when it comes to its base models Apple is relatively in line with the competition, although upgrades from Apple tend to carry a bigger premium.
Now we’re taking a look at another area of the PC market that’s experiencing healthy growth in recent times, comparing Apple’s 27-inch iMac to all-in-one alternatives from the likes of Dell, HP and newcomer Vizio. As we’ve said before, we don’t expect this comparison to be representative of the entire Apple Tax argument, but it will help paint a better picture as we contrast it with our previous findings.