Much like Intel, Apple has been following a “tick-tock” cadence of releasing a newly designed iPhone and following it up a year later with an optimized “s” variant. That’s been the formula since the iPhone 3G and iPhone 3GS in 2008 and 2009, respectively.
This year, however, Apple broke precedent by launching a third model on the same design as its two-year-old iPhone 6. Add in the controversial decision to remove the venerable 3.5mm headphone jack as well as a major change in the new solid state Home button and you have the making of a familiar iPhone that feels somewhat foreign.
The iPhone 7 Plus packs a 5.5-inch LED-backlit, multi-touch IPS display with a resolution of 1,920 x 1,080 (401 PPI) and a contrast ratio of 1,300:1. Apple has been criticized for using dated LED technology when competitors have moved to OLED panels with higher resolutions but that doesn’t mean the iPhone 7 Plus’ display is rubbish – quite the contrary, actually.
Yes, the iPhone 7 Plus looks a lot like the two iPhones before it. However, upon closer inspection, there are some unmistakable differences between new and old.