The new service will, like the current one, offer content in Windows Media format. That means it won't work with iPods, of course, but HMV reckons there will be plenty of devices out there that will be able to play songs downloaded from its site.
HMV naturally claimed that WMA support would prove more "important" than catering to iPod owners, but then it has little choice in the matter. While Apple refuses to licence its FairPlay DRM technology, stores like HMV can't support iPods no matter how keen they are to do so, or how strong the player's market share is.
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