Google starts testing RSS Advertising

By Derek Sooman on
Google is further expanding its advertising by placing contextual ads in XML-based syndication feeds. The company has begun testing the use of its ads in RSS (Really Simple Syndication) feeds, and is encouraging sites to take part in the tests.

"Over the next few weeks, part of the trial is to tune it and make sure the ads are not intrusive," said McLaws, president and chief software architect at Interscape Technologies Inc.

Google has declined to comment on how exactly the ads are implemented in feeds, and said that their approach may change as times goes on.

Add New Comment

TechSpot Members
Login or sign up for free,
it takes about 30 seconds.
You may also...
Get complete access to the TechSpot community. Join thousands of technology enthusiasts that contribute and share knowledge in our forum. Get a private inbox, upload your own photo gallery and more.