NTL hopes that its latest strategy will put it into a market-leading position once again. "Our broadband services will become amongst the most innovative in the world and certainly well ahead of anything else in the UK," said Simon Duffy, NTL's chief executive.
NTL is hoping to establish to 10Mbps as standard for cable broadband products. Its strategy is to offer practically unlimited speed, but to impose extra charges on users who download very large amounts of data.
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