"We're clearly coming into a world where devices will no longer be built for their functionality; they will be built for their form," Jonathan Schwartz, Sun's president, said. "We have to have a solution that contemplates diversity. It cannot contemplate a single device, a single format, a single protocol."
A royalty-free version of DRM should be available as more people creating their own blogs or podcasts become content creators, he added. People outside large media organisations are creating compelling content and should have a way to protect it if they choose to, Schwartz said.