Nintendo cuts price of its DS

By Derek Sooman on
Nintendo is set to cut the price of its portable game device Nintendo Dual Service by 10 per cent across Europe, down to a price of 129 euros. Nintendo, who have dominated the portable video games market for some time, are now getting serious competition from Sony's PlayStation Portable, which is priced at 179 pounds or 249 euros. Nintendo is clearly hoping that price cuts will further aid their competition against Sony.

The Nintendo DS, which came into Europe this spring has had encouraging response from online game enthusiasts. Its dual screen facilities, touch-screen technology, wireless gameplay, microphone input and Wi-Fi compatibility, available in a small device, has indeed spurred people and the company could achieve a sales of $ 1 million in Europe in three months. It has some 30 software titles.

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