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Microsoft works on interactive ads in video
For example, viewers of "Sex and the City" could click on Carrie Bradshaw's designer shoes or Kamali sweaters as she walks down a New York street and immediately be transported to advertisements for those products.
The idea is for consumers to be able to actually interact with ads in video. A breakthrough in this technology could enable Microsoft to catch up and overtake Google and Yahoo in the online advertising market.
"We are determined to establish Microsoft as the top leader in this space," said adCenter general manager Tarek Najm.
User Comments: 28
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Looks like Microsoft has found yet another way to make more money, although I can't see why we would actually click on a movie we're watching to get annoying ad pops up on our screen, blocking the movie.
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My initial reaction is that I really dont like the idea of this. But that is probably due to my annoyance at current TV ads and the animated "coming next" adverts that pop up and annoy me.However, this may be a good thing. If it is completely stealthy with nothing poping up and distracting the viewer, it could be cool and would hopefully incorporate ads in a better more non distracting way.Thats thinking positively though. I'm still disturbed by the whole idea of the evolution of ads.
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Wow, Microsoft is becoming a monster!!!!!!!! this would be a great solution to unwanted ads popping up on your screen. Let the user click the ad, instead of Automatically doing it.
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Great idea. Does this mean no more interruptions? Hope so. Agree with asphix, if you're not interested, it should not be visible...
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This would be great for people who have a high fashion sense. I'm not among the crowd, but I can see screaming loud girls watch a movie, get sucked in by the advertising propaganda, and wish to know where that brand of
can be bought at. For the others, it wouldn't be a problem as long as they don't click on the screen itself.As for transporting all advertisements to this interactive method, I doubt it. This type of ad is an optional source of advertisement. "Mandatory" ads and pop-ups aren't going away because one doesn't have the choice of avoiding them. Pop-ups maybe, with a good pop-up blocker. But "unobtrusive" (very loosely term) ads like Google's are still going to be there, and thus still make a better advertising agent for the markets. -
WOW. That's a brilliant idea. I really hope that this way the 'regular' ads will go away so that only one that's interested in viewing the ads will actually view them. I just hope that it won't appear on screen exactly when you don't want it to appear and then you'll be searching all over the screen just for the "X" that closes it. :-)
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This idea is just another scam to get money, I mean who would want to click on something during a video I mean really. It is however very creative and I'll be suprised if they actually go through with it.
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This is what this news says to me: Thou shalt N-E-V-E-R escape commercials. In Futurama Fry has commercials as dreams, we're not too far away from that. Sigh.
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"Interactive Spam on the rise"looks like a good news headline :o
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[b]Originally posted by Kaleid:[/b][quote]This is what this news says to me: Thou shalt N-E-V-E-R escape commercials. In Futurama Fry has commercials as dreams, we're not too far away from that. Sigh.[/quote]LOL! Thats it! The next get rich quick scheme! Design a device that will intercept commercial brainwaves received during REM sleep! I'll be rich!In all seriousness.. that would be scary indeed.. but I doubt anything like that would ever pass as it would be extremely intrusive and at least in the USA is a breach of privacy... unless you signed something saying you wanted it (for a monthly check or the right to live in a high class area.. etc etc.. there are ways it can be passed
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mmh, sounds interesting. I am sure some people would hate because it's MS but I think it may bring a new form of advertisement, as it's now pretty much need a big overhaul to lure more buyer.
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[b]Originally posted by PUTALE:[/b][quote]mmh, sounds interesting. I am sure some people would hate because it's MS but I think it may bring a new form of advertisement, as it's now pretty much need a big overhaul to lure more buyer.[/quote]Perhaps, but I can also see hackers or spam compan... er I mean advertising companies manually override whatever "secure" and "safe" preventative measures on this interactive ads method. I'm not opposed to the idea, but I don't trust Microsoft to make it safe enough so users who don't want these interactive ads can safely watch movies/shows without getting auto-spammed. The last thing I need is to watch a movie and have 20 pop-ups filling up my monitor without me doing anything.
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i think that's stupid they shouldn't take our money all over again. first it was an os, then games,.........and other stuff, and now this
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THis sounds like a gimmick that will fast. Real fast. The last thing i want to do is be watching lord of the rings and see where aragon got his wig. This sounds like a total waste.
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wahoo, everyone knows we need more ads...
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Watching Austin Powers: One Swedish made penis enlarger...click click
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HAJust when you thought you couldn't handle another ad. They think of subliminal interactive ads to catch our attention.Who are the dumb butts that click on ads anyway, to make this stuff profitable? If you want designer shoes, GO to a designer shoes store, or web site.I'm so sick of ads everyplace, I have NEVER ONCE bought anything by clicking an ad for something. If I need something, I go and shop for it.But hey, the 1% of ignorant people who click on every ad they see, are what keeps the advertisers in business.Of course you know this means now adverts will be paying buku bucks to have the actors actually WEAR their stuff. It'll be like The Truman Show, you know when some actor is in the kitchen sipping tea, their will be an extended shot with the tea maker's product clearly visible for a few seconds.What a pain... shows will start looking more like commercials and less like a show.
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This is kind of strange in my opinion, and if it lifts off the ground it will have mixed opinons.
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Microsoft is merely evolving, diversifying, and competing in todays environment. I like the idea.No one's forcing you to do anything, but if you see something really cool in the video, whatever it may be, you can check it out.This is another reason why I love technology.....and the more cutting edge, the better!
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As far as I know, you can't "click" on ads when watching TV, and they will need a new video format (and new player software) to implement this on computers. I guess they'll go with some cheesy DRM-protected file that plays only in Microsoft's new ad-friendly player. However, I like the idea that for once, a company is not trying to shove ads down our throats. You can either click or not click.
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I also think this is a good thing. I dont know if it will drive down the amount of regular commercials but I would not crticise any form of passive advertising considering the alternatives.And the fact that it is Microsoft just means it wont work too well and will create security holes and a smaller more nimble company will create an alternative which will be far better.
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I wonder how video ads would work, I mean, in most cases the camera will be in motion, switching angles, etc.
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Great step in this Ad Mad World
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so then... what? basically the consumer will need to purchase a new television just to use this ad service? I'm not quite understanding what they are doing here...
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...and are these advertised items going to be referred to in the programming then?
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