"The mobile-TV market is heating up, with both trials and deployments accelerating over the next 12-18 months," said David Linsalata, research analyst for Mobile Markets at IDC. "The support of key industry players in promoting the advantages of the DVB-H standard will significantly aid mobile-TV deployment efforts in North America."
The primary reason for big players to come together like this, of course, is to help the infant technology be accepted quicker in the market. Look at the nightmare that BluRay and HD-DVD are causing for many vendors, with some even opting to simply “wait it out”. Waiting it out is never good for consumers from an availbility standpoint, and most of the tech industry is pushed by the need to upgrade.