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P2P licensed premiere movie download service

By Derek Sooman

On January 30, 2006, 7:09 PM

March will see the launch of a new P2P download service for licensed movies, known as In2Movies. This is a joint venture with European mobile infrastructure provider Arvato Mobile and Warner Bros. Home Entertainment. This will make available a new digital download platform for fully licensed content, to be made available day-and-date with continental release of the same content in video stores. The underlying technology is a synthesis of the decentralized distribution approach of peer-to-peer with a strong digital rights management system.

The announcement cited a study by German research firm GFK/FFA, stating that 73 percent of respondents who admitted illegally downloading videos, stated they would be willing to consider a "paid for" alternative, if one were made available to them. This could be the beginning of a not-so-subtle admission by the content industry that illegal downloaders felt compelled to do so by the restrictive, or unevolved, nature of the existing retail channels. It's debatable whether making retail customers feel they're members of a community through the deployment of a decentralized download system, will help curb illegal downloads. But then again, if people seated comfortably in their homes and going nowhere, can be made to feel they're members of such a community, perhaps there's more to this proposition than at first meets the eye.

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User Comments: 7

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  1. I don't know but personally, I'd rather drive down to the local video store and rent a DVD rather than download. If I really liked it, I'd buy it but I'm not the type to buy too many DVD's unless they're destined to be classics. Downloading music is one thing....portability. Films? I don't think so...at least not yet. Just my $.02
  2. This is good for users who use their computers for t.v., movies and other types of entertainment. This includes those users who have Windows Media Center Edition. Otherwise if I wanted video content I'd probably go to iTunes, or i'd rather have the t.v. and my family with me.[Edited by gamingmage on 2006-01-30 20:41:28]
  3. This isn't the best idea. Sure, this will make their movies just THAT much more accessible, but there are drawbacks to this approach. One BIG factor will be download speed. After you click that download button, it could take a long time till you get to watch your movie, and if the server is busy...UGH! Another problem will be that this will eliminate the idea os online rentals. If you're going to get a movie online, you're going to have to drop full retail price to get it. You are "purchasing" this movie. The final drawback is that once someone has the movie file, there will be no stopping them from posting it on a torrent site. This online delivery service will get rid of the need to rip a movie and bypass the copy-protection, and a perfect copy will become accessible to anyone on the net. The only thing that I can think of to solve these drawbacks is for them to create a program that controls the movies downloaded from the P2P network. The program would have to keep the file on lockdown. They could create a rental service if they gave the movie files a date to delete themselves by. Put some sort of anti-copy encryption on it, and they may have something cooking. Also, with this anti-copy encryption, they should only make the files accessible through their program. Therefore there could be no way that it could end up on the net.Just some ideas and opinons on the subject!
  4. Its without a doubt that these themes like movie and song downloading, RIAA, MPAA, Digital rights management, etc are going to come to a head sometime soon. It can't go on like this, with college kids getting sued for downloading MP3s. The whole business model around selling media needs to change - to be updated.
  5. [b]Originally posted by Need_a_Dell:[/b][quote]After you click that download button, it could take a long time till you get to watch your movie, and if the server is busy...UGH! The final drawback is that once someone has the movie file, there will be no stopping them from posting it on a torrent site. [/quote][quote]([url=http://www.tgdaily.com/2006/01/30/p2p_l
    censed_movies_for_german-speaking_europe/]source article[/url])The underlying technology is a synthesis of the decentralized distribution approach of peer-to-peer with a strong digital rights management system. [/quote]
  6. [url]http://online.wsj.com/public/article/SB11385887541505968
    -BRDbFwW653bFI5_3EHCWikZeZd8_20070130.html?mod=blogs[/url]
    mmm... A paid for downloading service might help....but like Dell said, it will not fix all the problems. But i would have to disagree on the conveince factor. Dvd copyright,adn security software is one of the easiest things on the face of the earth to bypass . I use to do that all the tim....till conciencence got a hold of me and i threw out all my pirated dvds, cus i din't even watch them that much. A legal P2P service is a good idea, but it probably is not going to fly well, unless they really work out some bus. I really like netflix, and i think something like that would work, but mabye companies could put some sort of tracking device in the software( yes i know sony got slammed for that). But mabye if a tracker was actually inmbeded into the actuall code of the movie, then if it was ever ripped, it could send out some kind of singnal, and keep people from placing the file on P2P networks. I mean, if they really want to stop illegal downloads, and alternative is one step, but if the companies are really serious, they should come talk to a few people who know. find some real geeks who know where to look, and offer to pay them(roalty) to help track down, and take down P2P sites. Only illegal ones of course.
  7. I can see this working in the long run. However, I hope the companies have funds set aside to get them through the first few years. I'm not sure enough people that have the money will be willing to buy their movies in this fashion. Someone mentioned this making piracy easy; however, I doubt the format of the downloaded files will be burnable with anything but their software (a proprietary format that their software would convert to DVD on the fly). That is if they allowed you to burn a DVD at all. Knowing the movie industry they would probably prefer a multimedia format only their software would be able to play, and no chance of burning.We will have to see how it works out.

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