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Christina Aguilera to be the new face of Orange

By Derek Sooman

On March 5, 2006, 2:23 PM

The sweet countenance of Christina Aguilera is to be the new face of Orange's music service. Christina has signed up for a deal with unites Orange, Sony Ericsson and her own record label, SonyBMG. Christina will provide Orange with some exclusive full track downloads, ringtones and videos under the deal.

The deal will result in at least two of the Walkman mobile phones being specially customised for France Telecom's nine European Orange branded networks. That means Christina can potentially reach some 70 Orange subscribers. The first two 'signature' Walkmans - customised for Orange by Sony Ericsson - will include the W300i and the W800i.

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