Nintendo president Satoru Iwata challenged developers to create bold new games, as he addressed 3,500 video game developers gathered at the annual Game Developers Conference in San Jose just the other day. He believes that the industry needs to take a fresh approach to the creation of video games, moving beyond the traditional formats.

He said Nintendo will provide developers with the tools they need to disrupt the traditional methods of game creation, much as the company already has.

These tools include the controller for Nintendo's next home console. This lets users control the action on their television screens through the motion of the controller itself. The controller lets game developers create new kinds of gaming experiences, ones that enhance the experience for hard-core gamers while making video games more accessible and less intimidating to novices. The new forms of innovative software that can be created by any size developer will be made available for download via Revolution's Virtual Console service.

Iwata likened the new approach to being like stepping onto an unexplored continent for the first time. He has high hopes for the future of gaming through the company's next home console (code-named Revolution).