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Mobile web access on the increase

By Derek Sooman

On April 20, 2006, 2:24 PM

According to research from Ipsos, more and more people are using their mobile phones to access the web. An annual snapshot of the latest internet trends by Ipsos known as the "Face of the Web" report found that 28 per cent of mobile phone owners around the world access the net on a wireless handset. This represents an increase of 3 percent from the 25 per cent reported at the end of 2004. Mobile web access is becoming more mainstream, and is no longer a novelty for consumers.

The UK and France were singled out as seeing a sharp rise in the use of mobile web access while Japan also continues to grow rapidly. In the US and Canada, where users seem to favour wireless net access via a notebook PC, growth is flattening out.

Of course, it goes without saying that most people access the net using a personal computer and this remains head and shoulders above other web access methods. However, Ipsos reckons that when it comes to being away from your PC, mobiles will have the edge over other gadgets.

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