Microsoft criticized for sending free laptops to bloggers

By on January 2, 2007, 3:47 PM
Is Microsoft simply bound to criticism no matter what they do, or is this really a bad taste, unethical tactic? On an attempt to generate further buzz among the online community for their upcoming Windows Vista operating system, Microsoft recently sent 90 Acer Ferrari laptops equipped with the OS to technology bloggers free of charge. Although the writers on Microsoft’s mailing list received the product with enthusiasm, it wasn't much later that other bloggers - who obviously did not receive the nice treatment - started critiquing the move saying it could well be considered a bribe.

To make things clearer, a Microsoft spokesman has been quoted saying that there were no conditions for receiving the free laptop, but they suggested bloggers to try them out and write whatever they thought suitable regarding the new OS no matter if it was positive or negative. Then feel free to keep it, return it to Microsoft, or give it away to website visitors.

Opinions on the matter vary widely, though one thing is for sure, Microsoft has a long way to go to produce crowd pleasing results with these kind of tactics which sometimes work quite well for other companies. The classic and most obvious example would be Apple, which is a much more popular company among bloggers, and usually have no problem creating buzz in these circles, at times I must say undeservingly.

User Comments: 3

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sTharsdan said:
It matters not what MS does. I think it's great they give away hardware - good for them and good for those who get them. Shame on those don't like it - maybe they should get a job or do something a bit more constructive with their time. lammers.
canadian said:
Wow, I wish I had one, lol. Being poor would really suck if Bittorrent didn't exist.
Loquacious1 said:
Any company that gives away product free to those who are going to review it is using the oldest trick in the book to buy their loyalty.If Microsoft wanted an 'honest' opinion, they should give computers with their OS away to those who will be using them instead. For the sake of argument and settling the matter - I freely and without reservation volunteer for such difficult and hazardous duty.
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