While the entry of the iPhone (with its cut-down version of Mac OS X) into this market offers new options for consumers, Sorenson believes user familiarity with the Windows Mobile interface -- and the ease with which companies can buy and develop applications for the platform -- will sustain its increasing popularity and help keep the iPhone out of the lucrative corporate market.
Apple isn't commenting. Perhaps Apple's goals are different. Perhaps they don't want to break into the corporate market. Maybe their goal is to convince much more casual or recreational users, like college students or enthusiasts, that a PDA will bring them so much more usefulness than a cell can. After all, supposedly there are already millions of people willing to invest into the expensive device.