MXN Limited recently acquired Porn.com for $9 million; this is the second largest adult domain transaction behind Sex.com.
The online adult industry is a huge business, according to a report from the Interactive Advertising Bureau and Pricewaterhouse Coopers $16.8 billion was spent in 2006 and has a growth rate that remains above 30% a year. Not only that but in many cases porn has even helped new technologies take off – some say it helped the VHS format win the battle against Betamax.
The new owner is going to take their time to consider what long-term project plans they will take with Porn.com. They said, “It does not need to transform overnight. In the meantime, we will keep it parked with PremiumTraffic.com, a leading domain name monetization company”.
The domain name effortlessly attracts millions of unique visitors each month, making it one of the top type-in traffic adult entertainment destinations. Just a couple of months earlier the domain name was auctioned at Las Vegas but failed to reach the reserve price. Here are some details the owner of Porn.com gave to the crowd who attended the auction: Averages 26,000 clickthroughs per day to paid ads; earns between $2000 to $4000 per day; averages 50,000 unique visitors per day.