Dell says it chose Wal-Mart because of how well it knows its customers. "Ninety percent of Americans shop in a Wal-Mart," said Pearson. "We're comfortable they know their customer experience."
The world's second-largest PC maker insists the Wal-Mart retail relationship is "not a pilot" program, calling it "part of a global retail strategy that you're going to hear a lot more about." Still, deciding to sell PCs retail is not a simple undertaking.
Dell is under pressure to turn the company around and regain lost market share. Selling through Wal-Mart will give Dell’s products a lot of exposure, a chance to reach a new customer base and valuable experience as a retail newcomer as they struggle with changes to their traditional business. No specific comments were made on more retail partners beyond Wal-Mart, but they are to be expected as part of Dell’s “global retail strategy”.