``If we don't make that move, make it early and expand our demographic, we will wind up in the same place as with Xbox 1, a solid business with 25 million people,'' said Peter Moore, a vice president who oversees the Xbox. ``What I need is a solid business with 90 million people.''
On top of that, the price of the 360 is still a barricade for them. Like Sony, they lose with every unit sold due to hardware costs. The gap is less than compared to the PS3, however, and is closing. Apparently, they may soon reach a point where the hardware costs dip below the retail cost, letting them make a profit on it: a perfect point to drop the price.
They are still not commenting on such a move, however. It's an interesting article and interesting speculation. If polling sites like Nexgenwars are to be believed, the Wii already has 7.5 million consoles sold compared to the Xbox 360's 11 million, with the gap closing fast. A price drop might be just the thing for them to storm ahead once again.