The company announced that it lowered its North American sales forecasts for calendar year 2007 from 1.8 million units to 1 million units -- a decrease of 44 percent. The adjustment for the North American market will also affect global sales forecasts, but no estimate was given by Yoshihide Fujii, Toshiba's head of consumer electronics. "Obviously we are going to have to lower our previous global estimate."
Then again, going conservative on your sales estimates might be beneficial, especially for early adoption. One area HD DVD is clearly winning in is price, which is perhaps the biggest selling point of all. Even a million units would be a huge increase over what is currently available, however, so Toshiba obviously expects adoption to increase exponentially this year.