also @ TechSpot: Is Apple's USB wall adapter really worth $29?

Halo 3 hits one million pre-orders in record time

By

On August 9, 2007, 12:38 PM EST

Microsoft has announced that the highly anticipated Halo 3 has passed the 1 million pre-orders milestone in North America shattering many previous records, and is set to break Halo 2's first day sales record of $125 million.

“What we’ve experienced is nothing short of phenomenal,” said Bob McKenzie, senior vice president of merchandising at GameStop Corp. “‘Halo 3 has eclipsed many previous records and will prove to be one of the must-have items of 2007.”
The game will be available in 3 different flavors: a Standard Edition, a Limited Edition and the Legendary Edition which comes with a helmet of the game's main character Master Chief. Microsoft says that demand has been so strong for the Legendary Edition, that they expect it to sell out by the time the game launches.

With Rockstar's GTA IV out of the picture, Halo 3 is easily poised to be the top seller for the Xbox 360 this holiday season. Additionally, huge promotional campaigns with leading consumer brands, including Mountain Dew, 7-Eleven, Pontiac, Comcast and Burger King will begin later this month to promote the upcoming September 25 launch.

Related Stories

No tags on this story

Post a new comment

Guest user

To post as an anonymous
user click here
.

Members

If you are a TechSpot member,
please login first.


By signing up you gain complete access to the TechSpot community. Join thousands of computer and technology enthusiasts that contribute and share knowledge in our forum. Post messages, get a private inbox, upload your own photo gallery and more.

Subscribe to TechSpot

Get free exclusive content, learn about new features and tech breaking news.