Starting August 24, the Xbox 360 20GB model will be available for 349.99 Euros, a price cut of 50 Euros. Meanwhile, the core model will now cost 20 Euros less, bringing down the price to 279.99 Euros. The Xbox 360 Elite model with a 120GB hard drive will be available for 449 Euros.
Rival games console developer Sony cut the U.S. price of its PlayStation 3 console in July, fueling expectations of a European price drop. The company has stated it currently has no such plans, however. Meanwhile, the Xbox 360 continues enjoying a healthy share of the European market. These price cuts aim at expanding the appeal of the Xbox 360 to a broader audience while boosting sales during the holiday season.