The various consumer groups argue that the FCC should enforce Net Neutrality, which they haven't done in the past. Of course, in the past it was never an issue – with a few rare exceptions, traffic was just traffic on the Internet. Then again, people were not downloading gigs upon gigs of files on a daily basis, either. $195,000 is an obscene price tag to ask for someone not able to download a file, so they may just be seeking to bring the issue into a more public light, especially since Comcast wants to avoid publicity altogether.
Whether or not the FCC will actually do anything, if even care, remains to be seen.