Both series of cards will be priced very low, with the 3400 series given an MSRP between $49 and $65, and the 3600 between $79 to $99. The cards are DirectX 10.1 compliant and support CrossFireX, which might make them a good target for “cheap” gaming cards to double up on. Both cards will be based on a 55nm process along with “Hybrid” configuration modes, allowing the cards to be used in tandem with integrated GPUs. You can read more in the official press release.
The price point of these cards, factoring in that they support DX10.1 and a slew of other features, might give AMD a boost that they need.